42 Rules of
Cold Calling Executives
(2nd Edition)

by Mari Anne Vanella

42 Rules of Cold Calling Executives (2nd Edition) is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.

Reading this book will deliver the following benefits:

• An understanding of the dynamics of a cold call and how you can manage those to get results.
• A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
• Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
• Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:

• Easy to implement methods to improve performance
• Real life examples of what works
• Techniques for immediately making cold calling easier
• Ways to deliver consistent results
• How to get out of a production slump

Want a branded edition of 42 Rules of Cold Calling Executives (2nd Edition)?

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Endorsements of '42 Rules of Cold Calling Executives'":

"Our research shows that lead generation and early identification of buying cycles are top challenges for companies today. The Vanella Group has been successfully meeting these challenges for its high-tech clients for the past 7 years. Mari Anne Vanella now shares the rules she's developed and her company follows to ensure success in this critical area of sales."
Barry Trailer, Managing Partner, CSO Insights

"I worked with Mari Anne initially on a cornerstone project for Compaq/HP that proved to be wildly successful. Mari Anne's business savvy, enthusiasm, resourcefulness and experience are to be admired as she has artfully and scientifically developed the holy grail of lead generation, the key elixir that all companies need."
Keith Clark, Vice President Executive Sales and Consulting, Enterprise Software-CSG

"Mari Anne has the recipe to successful cold calling. She is definitely the expert in an area that many find so difficult. That she is now sharing her practices is something that should not be missed out on. The 42 Rules is easy to read and will prove valuable for even the most seasoned reps and Sales Management."
Bob Karr, CEO, Link Silicon Valley, LLC

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