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Paperback:
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(with 15% discount only $16.96)
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eBook (pdf): $14.95
(with 20% discount only $11.95)
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This book is currently in the printing process,
order now and receive it as soon as it’s published.
42 Rules of Green Marketing:
A Sensible and Actionable Approach to Marketing Your Business’ Environmental Sustainability
ISBN:
Paperback: 978-1-60773-054-5 (1-60773-054-5)
eBook: 978-1-60773-055-2 (1-60773-055-3) |
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About the Author
Michelle PriceMichelle Price, is worldwide environmental strategic marketing manager in the Imaging and Printing Group (IPG) at Hewlett-Packard. She is responsible for global environmental marketing strategy and planning across all of the group’s businesses, segments and regions. Michelle has also held a variety of advertising, marketing communications and new product introduction management positions throughout HP including experience in the consumer, small and medium business and enterprise segments.
Prior to joining HP in 1998, Price worked as account executive and creative business manager at Rives Carlberg Advertising. Based in Vancouver, Wash., she has a master’s degree in marketing and finance from the University of St. Thomas in Houston, Texas, and a bachelor of fine arts in graphic design from Mississippi State University.
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42 Rules of Green Marketing
A Sensible and Actionable Approach to Marketing
Your Business’ Environmental Sustainability
by Michelle Price
Marketers across the globe are being tasked with or feel the pressure to market using the “green” lens. 42 Rules of Green Marketing, by Michelle Price, a seasoned marketing and communications professional and environmental marketing insider, offers a sensible approach to marketing your business’ environmental sustainability efforts.
Whether you’re looking to enhance your knowledge or just getting started, Michelle Price shares practical and actionable guidelines you can follow to be an exceptional and effective green marketer. In her easy-to-read and apply style, Michelle covers topics that are critical to the success of anyone trying to market an environmental message. Topics covered include:
- Green marketing is still marketing
- Substantiate. Substantiate. Substantiate.
- Influence the Greenfluencers
- Know where you want to go
- Be transparent
For marketing professionals who are new to environmental marketing, or those who are already knee deep in “green” messages, 42 Rules of Green Marketing is a must-read.
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42 Rules of Green Marketing
Selected
Table of Contents
Introduction
Rule #1: Green Marketing is Marketing
Rule #2: Substantiate. Substantiate. Substantiate.
Rule #3: Influence the Greenfluencers
Rule #4: Know where you want to go
Rule #5: Be Transparent
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Don't delay.
Pre-Order today!
This book is currently in the printing process,
order now and receive it as soon as it’s published. |
Paperback:
$19.95
(with 15% discount only $16.96)
|
eBook (pdf): $14.95
(with 20% discount only $11.95) |
|
|
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Press Kit / Affiliates
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