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Paperback:
$19.95
(with 15% discount only $16.96)
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eBook (pdf): $14.95
(with 20% discount only $11.95)
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'42 Rules of Social Media for Small Business:
A modern survival guide that answers the question "What do I do with Social Media"?'
ISBN: Paperback:
978-1-60773-014-9
eBook: 978-1-60773-015-6
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Book
Table of Contents
Rule 6: People Only Blog If They Think Someone Is Listening
Rule 16: Have a Username That Reflects Your Business
Rule 17: Build A Virtual Home
Rule 25: Engage Customers First. Then Sell.
Rule 30: Link Like There's No Tomorrow
Book: '42 Rules of Social Media for Small Business''
Demystify the process of social media communication and learn how to generate buzz and business success by establishing and maintaining a social media presence. Written by communications professional Jennifer Jacobson, this book addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to equip business professionals with the tools they need to use social media as a platform for generating customer loyalty, excitement for the brand, and return business, which eventually leads to increased revenue. 42 Rules of Social Media teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
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42 Rules of
Social Media
for Small Business
A modern survival guide that answers the question "What do I do with Social Media"?
by Jennifer L. Jacobson
'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, what do I do with social media? Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. '42 Rules of Social Media for Small Business' demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
Read more about the book at CMO.com - 5 Ways to Tame Your Twitter Experience.
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About the Author
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Jennifer L. Jacobson |
Jennifer L. Jacobson has spent her working life helping organizations and individuals generate positive public awareness. Specializing in stealth media creation Jennifer has produced commercials, online communications campaigns, and press relationships for many companies including Impact Marketing Group, Furl.net, MerchantCircle and The Personal News Network. Jennifer holds a Masters Degree in Broadcast Communication Arts from San Francisco State University and currently resides in Northern California.
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Paperback:
$19.95
(with 15% discount only $16.96)
|
eBook (pdf): $14.95
(with 20% discount only $11.95) |
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Press Kit / Affiliates
For book art, author pictures, or affiliate links, visit the Affiliate Resource page.
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