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Paperback: $19.95 (with 15% discount only $16.96)	eBook (pdf): $14.95 (with 20% discount only $11.95)

'42 Rules™ for Strategic Partnerships: Practical advice on how to work with strategic partners to increase both companies’ revenues.' ISBN: Paperback: 978-1-60773-010-1 eBook: 978-1-60773-011-8 This book will be available soon, please feel free to pre-order today and we'll get you a copy as soon as it's available.

Book Summary
Book: '42 Rules™ for Strategic Partnerships''

Introduction
Rule #2: Not all partnerships are created equal
Rule #3: Partnerships must result in sales
Rule #4: The Devil is in the detail
Rule #5: Plan for success
Rule #6: It's a bit like a marriage

42 Rules of Strategic Partnerships is a compilation of easy-to-read, practical advice on how to work with strategic partners to increase both companies’ revenues. Whether you are new at working with partners or a seasoned executive, 42 Rules of Strategic Partnerships provides valuable ideas and time-tested tactics that will make you more effective and efficient in working with your partners.

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42 Rules
for Strategic Partnerships

Practical advice on how to work with strategic partners to increase both companies’ revenues.

by Mary Ann Gustafson

42 Rules of Strategic Partnerships is a compilation of easy-to-read, practical advice on how to work with strategic partners to increase both companies’ revenues. Whether you are new at working with partners or a seasoned executive, 42 Rules of Strategic Partnerships provides valuable ideas and time-tested tactics that will make you more effective and efficient in working with your partners.

Reading this book with deliver the following benefits:
•    An understanding of what your company can gain by working with strategic partners and how to maximize your results
•    A refined vision of partner relationships and how to get results that realize long-term benefits.
•    Identification and practical use of methods and resources for working with partners that achieve unbounded success
•    Practical advice and specific techniques you can start using now for working with your strategic partners
What you will learn:
•    Why to work with other companies as strategic partners
•    Different types of partner relationships and the relationship lifecycle
•    How to find and recruit the right partners
•    How to get them ready to sell
•    How to manage partners
•    How to measure partners


About the Author

Mary Ann Gustafson	Mary Ann Gustafson is the author of “42 Rules of Strategic Partnerships” and is the president of Alliances Plus Consulting, a marketing and sales firm serving the high technology, biotechnology and clean technology industries in Silicon Valley, CA. For over 25 years, Mary Ann has been working with companies to help them develop new strategic partnerships and maximize their success. She has worked with companies such as HP, NetApp, Adobe, Seagate, Genesys, Oracle and others.

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This book will be available soon, please feel free to pre-order today and we'll get you a copy as soon as it's available.
Paperback: $19.95 (with 15% discount only $16.96)	eBook (pdf): $14.95 (with 20% discount only $11.95)
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42 Rules for Strategic Partnerships

Practical advice on how to work with strategic partners to increase both companies’ revenues.

by Mary Ann Gustafson

42 Rules
for Strategic Partnerships