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Paperback: $19.95
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eBook (pdf): $14.95
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Marketing Thought:
Tools, Tactics, and Strategies
that Drive Results
Paperback: 5.5x8.5
(128 pages)
ISBN Paperback:
978-1-60005-089-3
eBook: 978-1-60005-090-9
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"Brands are critical marketing assets, often as important to your success
as your products themselves. Read what marketing leaders have to say about brands
and branding, and learn how to develop for yourself the promise of a strong brand."
Guy
Kawasaki, CEO, Garage Ventures
Book Summary
Book:
Marketing Thought: Tools, Tactics, and Strategies that Drive Results
Marketing is all about meeting the needs and wants of
the customer. While this statement remains a fundamental truth, the reality is
that the focus and direction of marketing activities has always changed with the
times, the socio-political climate, and the prevalent culture.
The content
of this book was developed on the premise that revolutionary innovations begin
with an idea that addresses a challenge, or a set of challenges, that we face
today. It focuses on high level concepts that can be filtered down to accelerate
and enhance the use of tools, tactics, and strategies that drive results.
These pages show you how some of marketing's brightest stars seek to define
the next big idea that will change the face of the industry. You will also gain
insight into the role of dynamic marketing professionals who contribute to bringing
these ideas to life.
Much of the knowledge in this book was captured
through SVAMA (Silicon Valley chapter of the American Marketing Association) initiatives,
including the Marketing Thought conference conducted in May 2007. We hope it will
help you to focus your marketing efforts and strategies to add value to your brands
and organization.
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For book art, author pictures, or affiliate links, visit the Affiliate Resource page.
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Marketing Thought
Tools, Tactics,
and Strategies that Drive Results
by Alex Littlewood Quotes from
"Marketing Thought: Tools, Tactics, and
Strategies that Drive Results" "Building
a strong customer base is a requisite for the long term success of your brands
and organization. Knowing your customer is only a first step. Here is thought
leadership on focusing, engaging, and servicing your customer
John
Chambers, CEO, Cisco Systems "Social
media on the web--blogs, vlogs, podcasts, video games--is exploding. The image
of the earth from afar transformed our understanding of the planet. Our understanding
of markets and conversation is similarly developing. Control is so 20th Century"
Alison Shaffer, Senior Mgr, Direct/Database Marketing, WebEx
Book
Table of Contents TOC:
Introduction
Part 1: Quotes from Practitioners - B2B
Marketing
- Branding
- Customers
- Direct
Marketing
- e-mail Marketing
- Integrated
Marketing Communications
- International Marketing
- Internet
Marketing
- Leadership
- Market
Research
- Marketing Communications
- Marketing
Operations
- Motivation
- Multicultural
Marketing
- Online Communities
- Online
Security
- Product Engineering and Product Marketing
- Public
Relations
- Sales
- Strategic
Planning
- Technology Marketing
- Word
of Mouth Marketing
Part
2: Leadership Articles - Web 2.0 Makes You
Rethink the Basics
- Marketing Disruptive Innovations
to Consumers: Myths vs. Realities
- Everybody Loves a
Juicy Story
- "Mobilizing Advocates Online to Drive Dramatic
Growth"
- Making Lead Nurturing Part of Every Strategy
- Where
is the Marketing Leadership?
- Marketing Leadership: Five
Steps to Move Forward
- The 5Ts of Marketing Operations:
Beyond the 4Ps
- Making Solutions into More than Marketing
Spiel
- Going beyond Language; Using Word of Mouth and
other High Context Strategies to Connect with Todays Cross-Cultural Consumer
- Integration?
Strategy? Let's Face It: Marketing Needs a New MO
- A
Manifesto for Microsponsorships
- What is Marketing Anyway?
- The
Power of Social Genes
- How Do You Show Up As A Marketer?
- Engagement
is Dead
- Visual & Verbal Palettes
Appendix
A: Keynote Speakers: Guy Kawasaki, Andy Sernovitz
Appendix B |
About
the Editor | | | |
| Alex
Littlewood, is the ’07-’08 VP of Marketing communications
for SVAMA, and works as a Project Manager at Liquid Agency, a brand strategy consulting
and design agency in the Silicon Valley. In his professional career, Alex has
worked with a wide range of world class brands including Intel, Adobe, Cisco,
Intuit, Visa, Nestle, P&G, Clorox, and many more. Alex has a B.S. in Marketing
and Finance from Cal Poly in San Luis Obispo, CA. | |
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