| |
 |  |  |
 |
 | White
Paper: Delivering Revenue Through Thought Leadership
PDF: 8.5x11
format (16 pages) | | | | 
PDF:
$99 | |  |
White Paper Summary Delivering
Revenue Through Thought Leadership: On-Demand Book Publishing, The Next Wave Key
Take-Aways:
- Books are easy to create
and share
- You can quickly share a vision of the
world that embodies your product or service
- You
can easily show how your customers are winning
Books can share both your vision
and how your products and services help customers reach that vision. On-demand
book publishing can quickly and easily help companies drive sales through thought
leadership.
The white paper covers the who, what, where,
when, why and how of books today
- WHY write
a book?
- \WHAT do you write about?
- WHERE
should you distribute it?
- WHO writes it?
- HOW
long does it take?
- HOW do you make sure that
the book is successful?
- WHEN do you start?
- WHY
wait to write your book?
| |
White
Paper: Delivering Revenue Through Thought Leadership
PDF: 8.5x11
format (16 pages) | | | |
PDF:
$99 | | | |
| Money Back Guarantee |
| We have a 100% satisfaction guarantee.
If you're not satisfied with the book you receive, please let us know within 60 days of purchase and we'll refund your money. |
| | |
|  |
 |  |  |
| |
Delivering Revenue
Through Thought Leadership
On Demand Book Publishing the Next Wave
by Mitchell Levy
- “...using the book for education
and sales doubled our prospect stream & resulted in tens of millions of dollars
in incremental business...”
Mark Bauhaus, X-SVP SOA Software
from Sun Microsystems
- Catherine
Kitcho wrote a book called "High-Tech Product Launch" which
sold 3,000 copies. Indirect consulting revenue attributed directly to the book
is over $200,000 and counting.
- "It's
a gift. It's a guide. It's a chance to tell the whole story in a way that white
papers only hope to achieve. It can take the time to tell the story instead of
the bullet points and it's a tchotchke that people will not throw out --- a book
has intrinsic value."
Jim Sterne, President, Web Analytics Association
|
|
Abstract
How do
you capture a prospects attention in a way that generates instant credibility?
Simple: hand them a book that’s relevant to them. It’s amazing how
much credibility is generated by a book, both for the author and for the content.
The key question often heard is
“how do I create a book that’s timely and relevant to my target audience?”
The answer can come from the new generation of publishers that allow you to outsource
the writing and creation of a book similar to how white papers and other marketing
literature is created today. That said, many chief marketing officers had the
following comments when asked about creating a book or book series: - “We
don’t have the bandwidth”
- “We
can’t do it quickly enough”
- “It
costs too much”
- “There
won’t be enough people who want to buy it”
- “We’re
not sure we can make it successful”
These
comments reflect the old world of publishing where it does take too long, costs
too much, and requires artificially high sales rates to be considered successful.
On-demand book publishing has changed the rules! - The
old world is one where it takes over 1,000 hours to write and 18-24
months for a publisher to bring a book to market.
- The
new world is one where it takes 100-200 hours to write, and 3-4
months for an on-demand publisher to bring a book to market (quicker, if need
be).
- The
old world is one where successfully getting a book to market means
that you sell over 5,000 copies.
- The
new world is one where one book in the right prospect’s
hand may define success.
- The
old world is one where you write it yourself or hire and manage
the ghostwriter.
- The
new world is one where you hire a firm, like Quick2Publish™,
that writes and publishes the book for you.
|
|
|
| About the Author |  |
| Mitchell Levy Author
of six books and a frequent public speaker on strategic management, business trends
and book publishing. He is the CEO and executive editor of Quick2Publish™
and it’s imprint Happy About®. He is also Director and Chief Strategy
Officer of the Silicon Valley Executive Business Program, a partner of CXOnetworking
and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). Previously,
he was the conference chair at four Comdex conferences, created four executive
management programs (over 100 courses) at San Jose State University and University
of California, Santa Cruz including the word reknown E-Commerce Management Program
at San Jose State University and spent nine years at Sun Microsystems, the last
four of which he ran the E-Commerce component of Sun's Supply Chain. |
| |
| |
