CUPERTINO, CA (PR Buzz) – April 29, 2014 – ProfitSmart Solutions, LLC, founder, and strategicpricing and marketing leader, Bob Bonacorsi, releases his new book entitled #B2B STRATEGIC PRICING tweetBook01: Game-Changing Pricing Strategies for Manufacturing and Service Companies. Published under THiNKaha®, #B2B STRATEGIC PRICING tweetis Bonacorsi’s debut book on changing the game through smart, competitive pricing. Its purpose is to give small- and medium-sized companies insight into the powerful impacts that a strong strategic pricing strategy can have on customer service and the bottom line. He gives managers and executives a basic understanding of strategic pricing, how to integrate it into their businesses, and how to measure pricing performances and maintain growth.
For more than 20 years, Bonacorsi has dedicated his career to the understanding of marketing, product development, and business development. In #B2B STRATEGIC PRICING tweet, heconsolidates his marketing success with strategic pricing strategies into a series of priceless “aha!” moments, in this bottom-line bursting 119-page easy-to read book.#B2B STRATEGIC PRICING tweet is the latest addition to the THiNKaha line of publications, and contains 140 short, tweetable, and game-changing messages on maximizing profits through strategic pricing.
This indispensable marketing guide covers the basics of strategic pricing, from pricing strategy selection to pricing implementation. In aha #87, Bonacorsi explains the value of a strong strategic pricing strategy: “For a company with $50 million of annual sales, a good strategic pricing process can add up to $1.5 million to the bottom line.”In aha #27, Bonacorsi goes into detail on the three major pricing strategies that most businesses overlook: “There are 3 proactive strategies that can be utilized depending on business goals: skim pricing, penetration pricing, and value pricing.” Aha #111 reminds managers to consider how price changes will affect customers: “Plan a price increase carefully. Examine the data and understand the customer’s potential substitution situation for the product.”
Advance praise for #B2B STRATEGIC PRICING tweet congratulates the book for its generous insight into complex pricing strategies and easy-to-follow profit making tips.
Brian Lawley, CEO and Founder of 280 Group LLC says, “Much of pricing in the corporate world is done by gut feel and committee, leaving massive money on the table. #B2B STRATEGIC PRICING tweetis a great read, with immediately actionable knowledge to dramatically increase your company’s profits.”
Sal Silvester, author of Ignite! The 4 Essential Rules for Emerging Leaders,commends Bonacorsi’s book for being a business changing path to a world of opportunity. “In today’s competitive marketplace and constant state of change, you cannot underestimate the importance of strategic pricing. Bob Bonacorsi provides quick-hit insight and education bout this often overlooked lever you have to add value to any business.”
#B2B STRATEGIC PRICING tweet is a comprehensive beginner’s guide to the world of strategic pricing strategies. If you are a senior manager or executive who wants to turn mediocre earnings into unbelievable profits, #B2B STRATEGIC PRICING tweet is the book that will get you there.
About the Author:
Bob Bonacorsi is the founder of ProfitSmart Solutions, LLC, an independent, strategic pricing and marketing consulting firm.
ProfitSmart Solutions, LLC helps companies create an ongoing, sustainable path to sales growth and increased profit margins. Bob provides strategic pricing, market, product and competitive analysis services to clients in manufacturing and service industries.
Having held key leadership positions for more than twenty years, Bob has an astute understanding of marketing, product development, operations management, and business processes.
Bob holds a Bachelor of Science in mechanical engineering from Purdue University and a Master of Business Administration from Kent State University. He has also achieved the Certified Pricing Professional (CPP) designation from the Professional Pricing Society.
About THiNKaha:
THiNKaha turns corporate experts into recognized thought leaders by helping corporations that are already active in social media leverage those activities to reach their audience and increase their business. THiNKaha services include thought leadership mentoring/coaching, thought leadership interviews via Google Hangouts, creating content portals, book publishing, webinar publishing, social media, traditional media coaching and vetted referrals, and many other thought leadership services, including the creation and support of corporations’ thought leadership blueprints.
For more information, visit http://www.thinkaha.com. Corporations interested in publishing a book series should contact THiNKaha’s Associate Publisher, Janae Pierre, at janae.pierre@happyabout.infoor at +1 408-921-1568.
PUBLISHER: THiNKaha
TITLE: #B2B STRATEGIC PRICING tweetBook01: Game-Changing Pricing Strategies for Manufacturing and Service Companies.
AUTHORS: Bob Bonacorsi
DATE OF PUBLICATION: April 2014
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-126-5 (1-61699-126-7)
ISBN: eBook: 978-1-61699-127-2 (1-61699-127-5)
LIBRARY OF CONGRESS CONTROL NUMBER: 2013947810
Press Contact:
Diane Vo
Phone: 408-425-6700
Email: diane.vo@happyabout.info |
