CUPERTINO, CA (PR Web) – July 17, 2012 – Some of the greatest marketing organizations in the world—including Microsoft, Cisco Systems, John Deere and P&G—are deploying content marketing with impressive results. Both a science and an art, content marketing ensures you communicate, truly communicate, with your prospects and customers without selling or even making a pitch., In #CONTENT MARKETING tweet ,her latest book from publisher, THiNKaha, techie-turned-marketer Ambal Balakrishnan, distills content marketing into three essential steps. Step 1, she recommends, is to Plan Purposefully. Step 2: Present Positively. And finally, Step 3: Persuade Effectively. Content created in this way, Ambal advises, is sure to inform and educate prospects and customers. And where content marketing succeeds, profits are sure to follow.
You do not have to be a marketing guru to benefit hugely from #CONTENT MARKETING tweet. The author starts with the basics, making no assumptions about her reader’s knowledge of marketing strategy. Then she walks you through, in the easy-to-read and direct-to-action format that has become the hallmark of THiNkaha books, the why and how-to of content marketing. Peppered with first-hand experience, the book shows the way while pointing out potential hurdles. For example, aha #60 in the book warns you, “Persuasive copy will move your prospects and customers to act. However, it will backfire if you don’t have a solid product or service to back it up.” The book’s tone is positive yet realistic and the author’s personal experience in the field is evident. Aha #45, for example, subtly articulates, “Remember that sometimes an objection to your product offering is simply a request for more information.”
Content marketing leaders have been quick to note the unique value proposition offered by #CONTENT MARKETING tweet. Joe Pulizzi, evangelist for content marketing, feels that the book is “Adding to the content marketing revolution 140 characters at a time” and goes on to call it “valuable, compelling, relevant and priceless.” Mike Stelzner, who founded Social Media Examiner, thinks that the book “contains profound truths that will guide any marketer, ensuring ideas grow into powerful marketing tools that drive traffic, increase exposure and improve revenue.”
Ambal Balakrishnan surely walks her talk. In #CONTENT MARKETING tweet she has managed, without ever selling or making a pitch, to inform and persuade her readers on the value of content marketing and shown them the way to get their messages out in a cohesive, compelling and truly inspiring manner.
About the Author:
Technologist-turned-marketer Ambal Balakrishnan co-founded ClickDocuments. She spent about a decade in the corporate world in various roles--engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco and Telecordia. Most recently, she has been focusing on marketing and positioning of the Cisco Data Center switching business with multi-billion dollar in annual revenues. Ambal received her MS in Computer Science from Purdue University and followed it up with a Wharton MBA. She blogs at ClickDocuments - Connect the Docs, and tweets at @Ambal and @ClickDocuments. She lives in Silicon Valley, California. Reach out to Ambal on Facebook at http://www.facebook/ambal.
About THiNKaha®:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume, which consists of 140 quotes of timely, practical advice, or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.
THiNKaha books and authors are also part of THiNKaha Learning, a continuous training program based on customized topics that enhance attendees’ skills by offering bite-sized, easy-to-understand, and worthwhile chunks. This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.
For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series or creating a THiNKaha Learning Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or via phone at +1 408-921-1568.
PUBLISHER: THiNKaha
TITLE: #CONTENT MARKETING tweet Book01
SUBTITLE: 140 Bite-sized Ideas to Create and Market Compelling Content
AUTHOR: Ambal Balakrishnan
DATE OF PUBLICATION: May 15, 2012
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-004-6 (1-61699-004-X)
ISBN: eBook: 978-1-61699-005-3 (1-61699-005-8)
LIBRARY OF CONGRESS CONTROL NUMBER: 2010927956
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info
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