CUPERTINO, CA (PR Web) – September 26, 2012 – Certified Public Accountant (CPA) Brad Becksteadhas insights into corporate governance from both private and public entity perspectives. As a CPA and Sarbanes-Oxley Act (SOX) consultant specializing in smaller company audits and U.S. Securities and Exchange Commission (SEC) compliance, he also knows how important it is for auditors and regulators to have clear and uncompromising views into companies’ internal controls systems. Brad is keenly aware that hyper-regulation impacts a company’s ability to keep its eye on the bottom line, and can occasionally put the corporate entity itself into jeopardy. In #CORPORATE GOVERNANCE tweet, a recent THiNKaha release, he condenses all of his professional experience and expertise into wisdom that can be deployed by smaller companies today. In simple language that a layman can assimilate and appreciate, and in a quick-to-action tweet format, Brad explains what corporate governance means and how to effectively implement it for the benefit of the organization.
Brad’s first-hand experience comes through easily and naturally to readers of his new title. For example, aha #6 informs readers that “By subjecting to codes of ethics and policies, executives set the ‘tone at the top.’ This creates a ‘culture’ of ethics.’’ Or, to take another example, aha #23 shares, “CG adds direct value to a company’s equity and bottom line by holding directors and executives accountable to performance benchmarks.”
Experts have been quick to recognize the value of Brad’s book. Dan Crawford, Partner at Newport Board Group LLC, calls the new title “straightforward and pragmatic.” JK Hullett, CFO at Intraop Medical Corporation, says it is a “must read” and feels that “Brad’s insightful look at corporate governance shows why it matters (beyond the board room) as a useful tool to align all the company’s stakeholders.” Mark Rogers, CEO of BoardProspects.com says that Brad has “shined a light on one of the biggest pain points for America’s businesses today.”
Readers of this new book will come away with a lucid understanding of how corporate governance and effective systems of internal controls must be deployed in order to protect the best interests of the company and its stakeholders.
About the Author:
Brad Beckstead specializes in audits, corporate governance, and internal control design and implementation for smaller public companies. He is a Certified Public Accountant (CPA) and a Certified Information Systems Auditor (CISA), and is certified in Risk and Internal Systems Controls (CRISC). Brad is Audit Partner and SOX specialist at L.L. Bradford & Company, CPAs in Las Vegas, Nevada. He is the former Managing Partner at Beckstead and Watts, LLP, an audit firm that won a case in 2010 before the Supreme Court against the Public Company Accounting Oversight Board. Brad has trained numerous U.S. and China-based companies on the effective design, implementation, and testing of internal control systems in accordance with Section 404 of the Sarbanes-Oxley Act. He has also conducted training programs for Sun Microsystems during the rollout of their virtual office concept. In 2006, Brad was named one of the "Top 100 Most Influential Accountants" by Accounting Today, an accounting trade journal.
Brad has created industry-standard corporate governance, internal control, and accounting policies and procedures templates, which are bundled and sold on his website, http://sox404lite.com.
About THiNKaha:
THiNKaha, an imprint of Happy About, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume that consists of 140 quotations of timely, practical advice, or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.
THiNKaha books and authors are also part of THiNKaha Learning, a continuous training program based on customized topics that enhance attendees’ skills by offering bite-sized, easy-to-understand, and worthwhile chunks. This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think—regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.
For more information, visit http://www.thinkaha.com. Corporations interested in publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or at +1 408-921-1568.
PUBLISHER: THiNKaha
TITLE: #CORPORATE GOVERNANCE tweet Book01
AMAZON TITLE: # CORPORATE GOVERNANCE tweet Book01
SUBTITLE: How Corporate Governance Adds Value to Your Business
AUTHOR: Brad Beckstead, CPA, CISA, CRISC
DATE OF PUBLICATION: September 2012
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-070-1 (1-61699-070-8)
ISBN: eBook: 978-1-61699-071-8 (1-61699-071-6)
LIBRARY OF CONGRESS CONTROL NUMBER: 2012943472
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contact:
Diane Vo
Phone: 408-425-6700
Email: diane.vo@happyabout.info |
