CUPERTINO, CA (PR Web) – November 7, 2012 – In the plethora of consultants offering expertise on how to generate demand, keep pipelines full, or retain clients, it is sometimes a challenge to pick out the true experts. Once again, THiNKaha®, an imprint of Happy About®, has displayed its knack for making the best voices heard—voices offering wisdom that is practical, applicable, and worth the read. #DEMAND GENERATION tweet: 140 Insights on Powering Your Sales Pipeline, written by serial entrepreneur Gaurav Kumar, compiles 140 true and tested insights that will help you rev up your sales pipeline in today’s economic climate.
Kumar starts with the essentials, fully aware that they are the foundation on which all further knowledge will rest. These basics include knowing and profiling customers; nurturing leads; engaging with all relevant stakeholders; and communicating fully, honestly, and clearly. For the most part, the book is prescriptive, but it also points out common missteps, places where even veteran strategists are likely to slip. Aha #5 in the book, for example, says, “It is not about how many calls you make. It is about how well you prepare before every call you make.”
Sales and business development leaders, marketing strategists, business analysts, business owners, and C-level executives will all benefit from reading this book, and yet a sales newbie will also be able to visualize the big picture on demand generation. For example, even an experienced sales strategist can relate to a tip like aha #13, “Not all first meetings will result in deals immediately. But remember, every closed deal began with an introductory meeting.”
Testimonials for this handy book have piped in from all steps of the corporate ladder. Bruce Hayes, Senior Sales Leader and Global Contact Center Pioneer, shares, “#DEMAND GENERATION tweet reviews what every sales and marketing professional needs to know about how and where to find customers. This book is filled with practical ideas that can increase sales results. In a loud, chaotic world, these ideas can help a sales professional find his or her voice.” Curtis McCosh, VP at Millbrook Inc., says the book is “perfect for today’s business world; guaranteed you’ll have at least a couple ‘aha’ moments.”
If your charter is to boost your sales pipeline, whether individually or as part of a group effort, then #DEMAND GENERATION tweet has already earned its place on your bookshelf.
About the Author:
Gaurav Kumar is a well-recognized demand generation expert. He is currently the founder and CEO of Beyond Codes, which offers demand generation, account profiling, and contact discovery services for several high-profile companies in the U.S., Europe, and the Asia Pacific. Under his leadership, Beyond Codes builds aggregate pipelines worth several million dollars for its clients
A serial entrepreneur, Kumar is also the founder of Entertainment Ecosystem Inc, one of the leading online radio stations targeted at the South Asian diaspora. He has been associated with various TiE chapters for over 15 years and is currently part of the Executive Council of TiE Southern California. He is a sought-after speaker on demand generation.
Kumar holds an MBA in General Management. He loves to travel; play golf socially; and spend time with his beautiful 3-year-old daughter, Bani.
About THiNKaha:
THiNKaha, an imprint of Happy About, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume that consists of 140 quotations of timely, practical advice, or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.
THiNKaha books and authors are also part of THiNKaha Learning, a continuous training program based on customized topics that enhance attendees’ skills by offering bite-sized, easy-to-understand, and worthwhile chunks. This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think—regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.
For more information, visit http://www.thinkaha.com. Corporations interested in publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or at +1 408-921-1568.
PUBLISHER: THiNKaha
TITLE: #DEMAND GENERATION tweet Book01
AMAZON TITLE: # DEMAND GENERATION tweet Book01
SUBTITLE: 140 Insights on Powering Your Sales Pipeline
AUTHOR: Gaurav Kumar
DATE OF PUBLICATION: November 2012
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-106-7 (1-61699-106-2)
ISBN: eBook: 978-1-61699-107-4 (1-61699-107-0)
LIBRARY OF CONGRESS CONTROL NUMBER: 2012951610
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contact:
Diane Vo
Phone: 408-425-6700
Email: diane.vo@happyabout.info |
