CUPERTINO, CA (PR Web) – November 1st, 2011 - When Michael Horton's bestseller Scrappy General Management came out last year, experts were quick to appreciate the deep yet concise manner in which Michael got key management concepts across. Now he goes one step better, acknowledging the harried, routinely-chaotic world managers live in today, a world in which they no longer have the luxury of sitting down and reading management books (or any books!) cover to cover, no matter how relevant those books may be to their careers.
#SCRAPPY GENERAL MANAGEMENT tweet is written for today's managers, so that they can fully benefit from the best management wisdom, even with minimal time and bandwidth. For example, for situations in which managers need to validate business intelligence, this tweet from the book pulls into immediate focus:
Golden rules of marketing intelligence: gossip, if from one source; worthy, if from two sources; data, if from three sources.
Here's another situation that senior managers will find instantly familiar: Why pay special attention to attracting and retaining a diverse workforce? Michael provides this guiding tweet: If a team is diverse in many dimensions—age, gender, culture, education, and beliefs—it has access to a broader range of ideas and abilities.
When the best managers come up against the question, 'What do I do next?' they can turn to #SCRAPPY GENERAL MANAGEMENT tweet and expect to find a scrappy little nugget of wisdom that will help make their next management decision an easier one.
#SCRAPPY GENERAL MANAGEMENT tweetis part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
About the Author:
Michael Horton is Vice President for the Australian Chemical, Energy, and Natural Resources division of Computer Sciences Corporation (CSC), with responsibility for annual revenues of $360 million and a matrix responsibility for 2,000 people. Michael has 28 years experience in the Information Technology Industry, 21 years of that in a management capacity and has been employed at CSC since 1994. During his time at CSC, he has held senior management positions in Western Australia, Victoria and New South Wales, Australia. Since 2000 he has also completed challenging assignments based in Singapore, Kuala Lumpur, Malaysia, Maidstone in the UK and San Diego, USA.
To purchase a copy of #SCRAPPY GENERAL MANAGEMENT tweet visit Amazon.com, HappyAbout.com or other leading online stores.
PUBLISHER: THiNKaha
TITLE: #SCRAPPY GENERAL MANAGEMENT tweet Book01
SUBTITLE: Super Common Sense Practices for Great Management Results (this is under discussion)
AUTHOR: Michael Horton
DATE OF PUBLICATION: July 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-060-2 (1-61699-060-0)
ISBN eBook: 978-1-61699-061-9 (1-61699-061-9)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011931179
About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume, 112 pages in length, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #SPORTS tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #MOJO tweet, and more.
THiNKaha books and authors are also part of THiNK Continuity, a continuous learning program based on customized topics that enhance attendees’ skills by offering bite-sized, easy to understand, and worthwhile chunks. This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.
For more information, go to http://www.thinkaha.com. Corporations interested in exploring publishing a book series or creating a THiNK Continuity Program for their audience should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or via phone at +1 408-921-1568.
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info |
