05.17.2011– Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. Sure, good listening tools allow a PR team to keep an ear to the ground for news about their clients and enable them to lend their voices to ongoing discussions, but it's even better if you're already in the conversation to start with.

Bottom line?
You can’t control social media so you’d best learn to understand how to work with it instead of against it. I've been fortunate to work with some amazing PR people, and my latest book, #Socialmedia PR tweet is a way to answer some of the questions I get regularly from public relations pros through my social networks and in my coaching practice.
The book is written in tweet form, 140 bite-sized ideas for social media engagement. This format makes it very easy to jump to the information you need, absorb the concepts and put them to work.

I didn't write this book alone. Like my previous book, #Socialmedia nonprofit tweet, which was co-authored with Beth Kanter, I reached out to my Twitter network and asked for help.

Contributors to this book include:

• Kimberley LeRiche
• Michael Brito

• This is Janet's 3rd book on Social Media
• Janet Fouts is a Social Media Coach, helping corporations and individuals understand social media.
• Janet has over 15 years working in online marketing and community.
• Ms Fouts is SR Partner at Tatu Digital Media, a San Jose Ca web design and marketing company.