Search within the Happy About family of sites!

Link to our site and make money with our Affiliate Program


Paperback: $19.95 (with 15% discount only $16.96)	eBook (pdf): $14.95 (with 20% discount only $11.95)

Overcoming Inventoritis

Paperback: 5.5x8.5 (188 pages)
ISBN: Paperback: 1600050417
eBook: 1600050425

Shipping Now!

Book Summary

Book: Overcoming Inventoritis

What is the secret to getting better returns from your innovation dollars? Overcoming Inventoritis is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about to launch a new product line.

Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of famous inventor Thomas Edison, the World’s Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. A word of warning: If you are in the business of inventing, or bringing innovative ideas and products to market, be wary of following the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and destitute.

People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process.

Table of Contents:

Introduction
Ch1: Inventoritis Exposed
Ch2: Running the Numbers: Most Innovations Prove Worthless
Ch3: Inventoritis is Disruptive
Ch4: Toyota vs. Ford Motor in “Lean vs. Mean”
Ch5: Lessons from Toyota vs. Ford
Ch6: Innovation Audit: 3M, HP and Procter & Gamble
Ch7: Success from Innovation: 12 Ways to Overcome Inventoritis
Ch8: The Successful Inventoritis-free Innovation
Appendix A: Case Study: Thomas Edison vs. Nikola Tesla in the “War of the Currents”
Appendix B: Lessons from Edison vs. Tesla
Appendix C: Complete List of Thomas Edison's 1,093 United States Patents
Appendix D: Complete List of Nikola Tesla's United States Patents
About the Authors

Press Kit / Affiliates

For book art, author pictures, or affiliate links, visit the Affiliate Resource page.

Overcoming Inventoritis Shipping Now!
Paperback: $19.95 (with 15% discount only $16.96)	eBook (pdf): $14.95 (with 20% discount only $11.95)
Money Back Guarantee
	We have a 100% satisfaction guarantee. If you're not satisfied with the book you receive, please let us know within 60 days of purchase and we'll refund your money.

Overcoming Inventoritis

The Silent Killer of Innovation

by Peter Paul Roosen and Tatsuya Nakagawa

Why you should buy this book before betting the bank!

Before you bet the bank, learn the secrets to getting better returns from your innovation investments. Whether you are an inventor, corporate innovator, investor, or somehow involved in bringing products or ideas to market, inventoritis will be an issue. Learn why you need to avoid or overcome inventoritis, how to identify it, and 12 ways to overcome it to increase your odds achieving a successful innovation outcome. Protect yourself and your investments from ideas that come from unhealthy biases.

What you will learn:

Why you need to avoid or overcome inventoritis
What it is, where it comes from and how big an issue it is
How to identify it in a company or individual
What made Thomas Edison such a great product marketer
How brilliant scientist and inventor Nikola Tesla destroyed himself
What the costs of inventoritis are in innovation
Why Clayton Christensen got it wrong – there is no dilemma, inventoritis is disruptive
Twelve ways to overcome inventoritis and have a successful innovation outcome
How to increase your odds of achieving a successful innovation outcome

Target Audience: Anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation

Functional Definition of Inventoritis

inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Selected Reviews of the Book:

"As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor." Steve Wozniak, Wheels of Zeus, CTO Inventor of the personal computer and co-founder of Apple
About the Authors

	*Peter Paul Roosen*is a Mechanical Technology graduate of the British Columbia Institute of Technology and has a Bachelor's of Engineering degree from Lakehead University in Ontario, Canada. He has founded numerous companies including firms involved in locomotive manufacturing, industrial coatings (http://www.castagra.com/products/), computer software, power generation and innovation marketing. These companies have returned hundreds of millions of dollars to investors. He has received patents on steelmaking measurement technologies and on vegetable oil based plastics widely used in construction and engineering applications. He has also been a leader in Toastmasters International and recently directed a Canadian private sector initiative endorsed by the Canadian government to provide hurricane Katrina relief to the Mississippi Gulf Coast.
	*Tatsuya Nakagawa* (LinkedIn Profile) is well known as an author and speaker on innovation and marketing and is President and CEO of Inventoritis Strategy Group (http://inventoritis.com/), a specialized innovation marketing firm based in Vancouver, Canada. Tatsuya has launched hundreds of products and services, co-authored "Overcoming Inventoritis: The Silent Killer of Innovation" (forward by Steve Wozniak, co-founder of Apple), spoken to a variety of industry groups including Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce and The International Internet Marketing Association. In addition, he has written articles for Fast Company and Industry Week and been quoted on CBS News,in The Globe and Mail, and BC Business. Co-founder of Castagra Products (veggie plastic) and voted top “Greenvention” in Canada by Dragon’s Den, he is an expert in early stage product deployments and has been instrumental in launching new products in North America, Asia and Europe. He counts among his clients multi-national companies Bridgestone, Sato Pharmaceutical, and Hitachi .