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Red Fire Branding: Creating a hot personal brand
so that customers choose you!
ISBN:
Hardcover: 978-1-60005-173-9 (1-60005-173-1)
Paperback:
978-1-60005-204-0 (1-60005-204-5)
eBook: 978-1-60005-174-6 (1-60005-174-X)
Hardcover and eBook Shipping Now! |
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Book
Table of Contents
Chapter 1. Light Your Fire: Understanding Your HOT Personal Brand
Chapter 2. Star Power: Why You Should Brand Like a Celebrity
Chapter 3. Name Dropping: How to Build a Brand That Sizzles
Chapter 4. Fire Starters: Understanding the Basics of Intellectual Property
Chapter 5. Master of Your Domain: Heating Up Your Brand in Cyberspace
Chapter 6. Color My World: How to Ignite Your Brand with Color
Chapter 7. It’s in the Cards: How to Create a Smokin’ Business Card
Chapter 8. Smoke Signals: How Phrases and Gestures Reinforce Your Brand
Chapter 9. Dress for Success
Chapter 10. Spice Up the Silence: Using Music and Voice as Mnemonic Devices
Chapter 11. Feel the Heat: Using All Senses to Trigger Recall
Chapter 12. The Head Whip Effect: How to Create a Network and Infomercial Bonfire!
Chapter 13. Fueling Your Brand: Mastering Public Relations to Get theWord Out and the Revenue In
Chapter 14. Taglines: How to Turn Up the Temperature
Chapter 15. Brand Building: How to Keep the Flame Alive and Avoid Burnout
Chapter 16. Fan the Flames: Branding Big on a Small Budget
Chapter 17. Spread the Fire: How to Use E-mail to Extend Your Brand
Chapter 18. Warm Up and Follow Up: Direct Selling Secrets That Work
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Press Kit / Affiliates
For book art, author pictures, or affiliate links, visit the Affiliate Resource page.
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Red Fire Branding
Creating a hot personal brand so that customers choose you!
by Liz Goodgold
How do you create a hot personal brand and have customers for life? What is the key to make your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.
In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image. She offers quick and easy techniques that business owners can learn today and implement tomorrow by presenting readers with immediate, actionable solutions coupled with in-the-trenches insights delivered in a concise and cut-to-the-chase format.
This book will spark new ideas that will drive sure-fire results. Learn the super hot secrets and blistering business concepts that have brought success to athletes, authors, consultants, newsmakers and even chefs! Discover how other entrepreneurs and executives have managed to add spice and interest to their brand while winning and keeping new customers and clients. Buy this book today.
Read praise on the Bobbin's Blog.
Read the latest book review for Red Fire Branding.
Virtual Book Tour Schedule for
Red Fire Branding
- Interview at Home Based Business Live with Greg Arnold
- Wayne Hurlbert of Blog Business World interviews Liz about Red Fire Branding and how to create a powerful personal or business brand
- Wayne Hurlbert shares his thoughts about Red Fire Branding
- Bill Marlow Show interviews Liz on Talkshoe to discuss what it means to build a brand
- Liz talks with Heidi Richards Mooney at eWednesday Chat talking about branding and her book, Red Fire Branding
- Marie P, host of The Power Connection talks with Liz on the topic of Red Hot Branding for Success
- Liz contributes to a panel discussion about social media and blogging to help marketing and brand your business on Successful-Blog.com
- Red Fire Branding showcased on Book Buzzr
- Lisa, host of The Leadership Focus Radio, interviews Liz about the Latest on Personal Branding
- Red Fire Branding book is highlighted on Successful-Blog.com
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| About the Author |
Liz GoodgoldLiz Goodgold is a marketing and branding expert, speaker, and author, with more than 25 years of experience working for such major companies as Quaker Oats, Times Mirror, and Arco Oil. Currently she is Chief Nuancer and CEO of The Nuancing Group, an identity-consulting firm that helps companies understand the nuances of naming and branding.
Some of her clients include Proflowers.com, Fair Isaac (of the FICO score fame), Univision (largest Hispanic Media conglomerate in the world), and Sharp HealthCare (2008 winner of the prestigious Baldridge Award.)
She also works with a myriad of corporate clients and entrepreneurs for whom she has developed compelling product names, taglines, brand identities, and Internet domains that have generated flawless recall and increased market share.
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