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Compassionate Vietnamese American CEOs
ISBN:
Paperback: 978-1-60005-228-6 (1-60005-228-2)
eBook:978-1-60005-229-3 (1-60005-229-0)
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Compassionate Vietnamese American CEOs
Table of Contents
TOC (Table of Contents)
Introduction
Chapter 1: Why Should We Care About Vietnamese-American Leadership Styles?
Chapter 2: A Brief History--and Breaking the Glass Ceiling
Chapter 3: Profiles and Dialogs
Chapter 4: The Journey to Leadership
Chapter 5: Implications, Recommendations and Findings
Chapter 6: Qualities of Relevance: Compassion, Respect and Karma
Chapter 7: Personal Thoughts and Insights
Chapter 8: Conclusions
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In her brand new book, Compassionate Vietnamese American CEOs, Lena Tran explores the role of culture, particularly Vietnamese culture, in creating business success. Interviewing several community visionaries--including one billionaire and a couple of millionaires--who worked for major high-tech enterprises, Lena explores the cultural context and values they brought to bear to build happy and successful companies, even in turbulent economic times.
Using a rigorous and analytic interview approach, the author engagingly creates narratives that show how success can be built on core values built upon cultural beliefs, family traditions and time-honored, culturally-contextual leadership practices.
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Press Kit / Affiliates
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Compassionate Vietnamese American CEOs
How Six High-Tech Entrepreneurs Achieve Bottom Line Success by Leading with Their Hearts
by Lena Tran, Ed.D., MBA
Much has been written on how to build and grow successful corporations. And yet, traditionally, management gurus often hesitated to explore the role that culture played in corporate success and growth. Recently however, and especially in our straitened economic climate, it has become more acceptable to surmise that culture does indeed play a significant role and to explore alternate, culturally-infused paths to corporate success.
Author Lena Tran is right on the money in her new book from Happy About, Compassionate Vietnamese American CEOs. She explores the role of culture, particularly Vietnamese culture, in creating business success. Interviewing several community visionaries--including one billionaire and a couple of millionaires--who worked for major high-tech enterprises, Lena explores the cultural context and values they brought to bear to build happy and successful companies, even in turbulent economic times. Using a rigorous and analytic interview approach, she describes how success can be hinged on core values built upon cultural beliefs, family traditions and time-honored, culturally-contextual leadership practices.
The author’s purpose is to nurture an understanding of the deep connections between culture and corporate success, and at the same time tell an interesting and engaging story. In this she succeeds with remarkable ease and clarity. She narrates how each of her interviewees sought to blend their deep-rooted cultural beliefs with western leadership theories and practices of business management. She reveals how, consciously or subliminally, core values linked to cultural beliefs and family traditions shaped leadership practices. Vietnamese culture has always focused on respect for others and self, consideration for employees, ‘saving face’ for families and a faith in karma and Lena expertly shows how these can serve as cornerstones to create happy, cohesive and successful companies. Compassionate Vietnamese American CEOs, a great read under any circumstances, becomes doubly relevant in today’s economic scenario.
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Advance Praise
Lena Trans Compassionate Vietnamese American CEOs is a fascinating, engaging, and highly original work. It is a major contribution to our understanding not only of one culture, but also of what it takes to be successful in the increasingly global world of work. We need more books like this one
strongly recommend it to all leaders
.
Jim Kouzes, co-author of The Leadership Challenge (the Wall
Street Journalcited Kouzes as one of the twelve best executive educators in the U.S.)
"Lena Tran provides an interesting and much-needed perspective on how cultural background influences conceptions of leadership. A useful and engaging read!"
Sumbul Ali-Karamali, JD, LLM, author of The Muslim Next Door: The Qur'an, the Media, and That Veil Thing and Growing Up Muslim: Understanding the Beliefs and Practices of Islam.
"The author, the topic, and the content of this book all grabbed my attentionnot only because of my own personal interests and perspectives, but because of my keen excitement in seeing the higher career expectations of young Vietnamese Americans."
Bich Yen Nguyen, Senior Fellow, former Fellow of Motorola, first female to received Motorola Distinguish and Master of -Innovation awards, National Lifetime Achievement Awards for Color Woman in Technology.
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| About the Author |
Lena Tran, Ed.D., MBADr. Lena Tran is Director of Education and Business and Management at the University of California Extension, Santa Cruz. She lectures on various topics involving Leadership and Empowerment, Vietnamese and Asian American Culture and Experiences and Ethnic Entrepreneurship. Her professional experience includes working with established technology firms in New York City and start-up enterprises in Silicon Valley. Dr. Tran earned an MBA from Seton Hall University in New Jersey, and a Doctorate in Education from the University of San Francisco in California. In 2009, Silicon Valley/San Jose Business Journal named Lena Tran to its list of "40 Under 40" rising stars of the Silicon Valley Community.
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