Chris Lower, founder of the Sterling Cross Group, shows you how to use the latest in geo-locational social media--Foursquare--to build your restaurant or retail business. Using real-world case studies and campaigns, Chris shows you how Foursquare can help you to develop local loyalty plus a following beyond your immediate location. Learn how to offer Foursquare specials, reward your loyal customers, build word-of-mouth and track how well your specials are performing using Foursquare's analytic tools. Use Checking into Foursquare as a guidebook to ensure that your retail or restaurant business stands head and shoulders above the competition, by leveraging the leader in geo-locational social media--Foursquare.