Successful communities don't just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, you'll gain a sold-out customer base and your business will be the beneficiary of increased sales, increased loyalty and increased customer satisfaction. This book isn't intended to tell you what a community is. It will explain what a company can gain from a great community and it will give you the education and tools you need to make it all happen. After reading this book, you have no excuse not to build your own thriving community.