We all sell everyday. Sales professionals consciously look for ways to hone their skills. Some of you may not be aware that the disciplines and fundamentals of sales can impact your own personal effectiveness. Whether your are a professional enterprise salesperson, CEO, consultant, venture capitalist, engineer, teacher, student or aspiring up-and-comer, you should know the language and tools of selling in today’s market. 42 Rules to Increase Sales Effectiveness (2nd Edition) is a highly readable guide containing the key fundamental tools and concepts that apply to professional selling and personal sales effectiveness.