The Bio is the story about your "Brand" and is just one of many "touch points" you have with your stakeholders. Whatever your job status or situation, you will find the Bio has multiple uses and can be effective for online and offline purposes. Crafting your Brand message will take time, reflection, proofing, editing and tweaking. This is your story...handle it with care. After you read this book, you will be inspired to write your own or look at what you've written in the past with a whole new set of lenses. If you want to impress someone with your bio, you need to read this book.