'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and you a success. Directed towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image, Liz Goodgold offers quick and easy techniques that business owners can learn today and implement tomorrow. Liz Goodgold sparks new ideas that deliver sure-fire results by presenting readers with immediate, actionable solutions.