| Tweet Your Way to Success has become hugely important on the Web, but many companies are clueless about this service and how it could help or harm their bottom lines. Dell, the computer maker, was similarly clueless about the blogosphere until one customer, a world-class blogger, posted about his horrific product experiences and helped coin the infamous phrase "Dell Hell." Dell is today among a small but growing number of companies watching Twitter for signs of discontent, and reaching out to users. More firms must do likewise, but require guidance. This book is their Twitter field guide. Reading it will help them begin spreading their gospel in the Twitterverse within days.
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