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$19.95 (with 15% discount only $16.96) |
eBook (pdf): $14.95
(with 20% discount only $11.95) | Communicating
the American Way
Paperback: 5.5x8.5
ISBN: Paperback:
1-60005-073-5
eBook: 1-60005-074-3
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Book
Summary
Book:
Communicating the American
Way: A Guide to Business Communications
in the U.S.
This
book is a guide on U.S. business
communication practices intended
for foreign-born professionals
who already possess good English
skills, and yet want to become
more effective communicators
in the U.S. workplace.
Based
on real-life corporate and
professional situations, the
book offers actionable advice
and practical tips both for
the seasoned international
professional and for the young
graduate.
After
an initial, short description
of the U.S. culture, the book
discusses a number of communication
challenges foreigners typically
face in the business world:
running meetings, using email,
talking on the phone, standing
out in job interviews, giving
a speech or presentation,
dealing with reporters, and
speaking English like a leader.
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Book
Table of Contents
- Foreword
- Acknowledgements
- Ch
1: Why should you use this
book?
- Ch
2: A snapshot of U.S. culture
- Ch
3: How to run a meeting
in the U.S.
- Ch
4: How to give a U.S. style
presentation
- Ch
5: How to conduct productive
phone calls
- Ch
6: How to use email effectively
- Ch
7: How to conduct a successful
job interview in the U.S.
- Ch
8: How to hold your own
with the U.S. media
- Ch
9: Speaking English like
a leader
- Ch
10: The importance of networking
in the U.S.
- Bibliography
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Press Kit / Affiliates
For book art, author pictures, or affiliate links, visit the Affiliate Resource page.
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Paperback: $19.95
(with 15% discount only
$16.96) |
eBook (pdf): $14.95
(with 20% discount only $11.95) |
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Communicating
the American Way
A Guide to U.S. Business Communications
by Elisabetta Ghisini and Angelika
Blendstrup, Ph.D.
Written
in simple, accessible English, the
book is packed with real-life anecdotes
and compelling examples of what
can go wrong due to cultural misunderstandings.
The first hands-on guide to U.S.
business communication written in
English, the book helps readers
understand why, despite their good
language skills, they dont
always get the results they want
with their colleagues or their boss.
The enjoyable style makes it easy
for readers to learn proven techniques
that will enhance their communication
effectiveness. Each chapter has
boxes and illustrations providing
examples of typical pitfalls for
international professionals in specific
situations, such as meetings, presentations,
email, job interviews, media interviews,
networking etc.
By showing
the readers how to crack the "code"
of doing business in the U.S., the
authors want to give them tools
to improve their communication skills
and to fulfill their potential.
This book is a must read for those
interntional professionals who want
to propel their career forward.
Blog review
by Des
Walsh
Blog review
by Mike
Thomas
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"After
living in the U.S. for 6.5 years,
I still find the content and the
advice this book gives very helpful
in my everyday business. I wish
I had had a book like this when
I first moved here. It is a fun
read and it explains in accessible
English what to watch out for to
avoid embarrassing misunderstandings."
Emmanuel Delorme, IC Power Management
Product Marketing Manager, Analog
Devices
"Communication is paramount
to achieving business success in
the U.S. . By reading this book
you will greatly enhance your chances
to reach your business goals here.
A 'must read' in an increasingly
global environment, this book will
guide foreign professionals to navigate
the U.S. cultural communications
code. Thumbs up to the authors for
providing insights and effective
tips and showing the readers how
to really communicate the American
way."
Antoine Hugoo, Director U.S.
Operations, Apec International Programs,
A French Professionals Employment
Agency.
"Whether
they live in India, China, Russia
or Brazil, global professionals
know that their daily interactions
with American employers or customers
are a minefield of potential misunderstandings
and missed opportunities. This hands-on
book shows them how to communicate
the American way and truly connect
with their U.S. colleagues. Presentations,
meetings, phone calls - and more:
this book covers all you need to
know to fit in smoothly into the
American workplace."
Markus Hoevener, CEO, Bloofusion
Germany
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About the Authors
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Elisabetta
Ghisini is a communications
consultant with over 15 years
of experience in the U.S. and
in Europe. She specializes in
international business communications
and coaches senior executives
on keynote speeches, corporate
presentations, and media interviews.
She is an instructor at the
Graduate School of Business
at Stanford University, where
she teaches media workshops
and interviewing skills.
Previously,
Elisabetta was a public relations
director with Burson-Marsteller,
where she orchestrated the worldwide
media launch of Agilent Technologies;
prior to that she was a communications
manager with the international
consulting firm McKinsey &
Co., where she crafted high-impact
employee communications programs
for multinational clients (including
HP, Bank of America, Sun Microsystems).
A native
of Italy, Elisabetta holds an
advanced degree in German Literature
from the Universita Statale
di Milano (Dottore in Lingue
e Letterature Straniere Moderne).
She speaks four languages and
has taught business communications
skills in executive training
programs around the world.
Elisabetta
is Co-Executive Editor of the
Happy About International Business
Communications series.
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Angelika
Blendstrup, Ph.D., is
the founder and principal of
Blendstrup
& Associates. She specializes
in individualized, intercultural
business communication training,
accent reduction and presentation
skill coaching. She works with
international as well as U.S.
executives to assist them in
improving their written and
oral communications skills,
and prepares them how to write
and give effective presentations.
Angelika
holds a Ph.D. in Bilingual,
Bicultural Education from Stanford
University. She speaks five
languages and has taught U.S.
business communications skills
to international executives
both privately as well as in
companies in the Silicon Valley
such as DreamWorks, Sun Microsystems,
Microsoft, Oracle and Cisco.
Angelika
teaches classes at Stanford
University on topics such as
cross cultural communication,
managing virtual teams and the
art of interviewing successfully.
She
is also a Co-Executive Editor
of the Happy About International
Business Communications series.
Angelika can be reached at angelikab@stanfordalumni.org.
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