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Paperback:
$19.95
(with 15% discount only ($16.96) |
eBook (pdf): $14.95
(with 20% discount only $11.95) | | | Awakening
Social Responsibility
Paperback: 5.5x8.5 (# pages)
ISBN: Paperback:
1600050654
eBook: 1600050662
Shipping now!
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Book
Summary
Book:
Awakening Social Responsibility: A Call to Action Guidebook
Learn about the implementation of corporate social responsibility (CSR). Each
chapter is an interview by a contributor to the book, providing insights, templates,
models, examples and resources. The chapters provide an actionable step or perspective
on how organizations can actively engage in eco initiatives, employee giving,
volunteering, and savvy sustainable business practices. The
result is a quick guidebook for global citizens that are interested in creating
socially responsible programs but have little or no idea where to begin within
their own companies or want to enhance their current programs. The
concept of CSR is not new, just of greater interest now that media scrutiny, shareholder
concerns, and public opinions have heightened the value placed on socially and
environmentally beneficial business practices. The benefits of such practices
are greater when initiatives are well integrated with business strategy and, as
a result, companies “do well while doing good.” The
book is meant to awaken you, the reader, to the importance of CSR. We hope you
will answer the call to take action! The
5 Reasons to Buy the Book
"Awakening
Corporate Responsibility: A Call to Action" will:
- Help
you and your organization to assess current and future business strategies related
to CSR.
- Generate ideas and options to develop
a plan to engage your workforce in social responsibility.
- Supply
resources for individual, team and social missions in CSR.
- Allow
you to compare and contrast what has been done in CSR in different industries.
- Educate you as a corporate citizen to the
impact our companies have on the world and how we can make the sum of the impact
positive rather than negative.
Readers
will be guided to:
- Assess
the Opportunities for CSR
- Understand
the Business Case for CSR
- Review
What Companies are Currently Doing in CSR
- Learn
about non-profit organizations that
facilitate CSR
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Awakening Social Responsibility
A Call to Action
by Rossella Derickson and Krista HenleyBook
Endorsements from Peter Block, Marshall Goldsmith, and Hunter Lovins
"The
Social Responsibility of most of our institutions needs to be awakened, for it
has been dozing on the drug of minimum standards for years. I hope this book will
be an awakening; it has all the tools you need."
Peter Block, Bestselling
author of 'Flawless Consulting: A Guide to Getting Your Expertise Used' and 'Stewardship:
Choosing Service Over Self-Interest' "Organizations
that provide meaning and service attract people who want to find meaning and deliver
service. If these are the people you would like to attract, read this book!"
Marshall
Goldsmith - author of 'What Got You Here Won't Get You There', a New York Times
best seller and Wall Street Journal #1 business book. "Environmental
protection and economic prosperity can, must and shall go hand in hand. This book
will guide you to find the protection / prosperity intersection in your company."
Hunter
Lovins, Co-Author, 'Natural Capitalism: Creating the Next Industrial Revolution'
"Awakening
Social Responsibility: A Call to Action Guidebook" is a must read for socially
responsible global citizens. The
guidebook includes interviews with industry leaders and CSR experts to help you
understand the business case for transforming your organization. It also illustrates
issues that may pose challenges for implementation. A compilation of resources,
including non-profit organizations and other socially responsible businesses,
creates options for you and your company to utilize. The
book has six sections: Each section gives the reader flexibility to choose
what is most important to get a CSR program started, or to enhance an existing
program. The chapters are short and easy to read.
Perspectives on
CSR. Experts present their observations on CSR, the dos and the don’ts. Implementing
CSR. Elements of a CSR program are described: leadership, clarity of purpose,
ethical concerns, procedural steps, strategic integration. Corporate
CSR Initiatives. Inside views of several corporate CSR programs are illustrated
such as the GAP, Adobe, Cisco, Symantec, and Sun.
Opportunities to
Practice CSR. In this section we profile a diverse array of organizations
that incorporate or facilitate CSR. Organizations include Entrepreneurs Foundation,
Dalai Lama Foundation, OneBrick.org, iReuse, and many more. The
Human Resources Leadership Role in CSR. The HR professional can gain clarity
of purpose in the new and evolving CSR role which is addressed in this section. Resources.
Organizations and periodicals, all readily accessible on the Internet, are listed.
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About the
Authors
| | Rossella
Derickson and Krista Henley, M.A., LMFT, principles
of www.corporate-wisdom.com,
have translated their business and organizational psychology experience into Wisdom
in the Workplace, consulting, training and coaching modules that support healthy
group and company dynamics. Their classes to build business and leadership skills
have been taught to CEO's, executives, and entrepreneurs in High Tech, Biotech,
Insurance, and many other industries including leading universities. Connecting
CSR to individual and team purpose at work is a new and passionate focus area.
They are the Directors of the South Bay Organizational Development Network, www.sbodn.com,
a leading edge forum focused on making a difference in how organizations are run
in Silicon Valley. | | | |
Contributing Authors
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| Heather
Connors and Cindy Campbell have combined experience of over 20 years in
Organization Development and Human Resources. They partnered in January, 2007,
as Co-founders to create the Human Connexus Foundation. Human Connexus is designed
to be a customized donation service that provides charitable assistance from a
personal donor directly to an individual identified to have qualifying needs.
Cindy and Heather believe that by creating a one-on-one philanthropic connection,
their approach will establish sustainable results and encourage future giving.
www.humanconnexus.org
| | | | | Almaz
Negash, MBA, Managing Partner, Entwine Global, is Center Fellow at Santa
Clara University's Markkula Center for Applied Ethics where she spearheads the
Ethics of Immigration and Migration project. Negash served formerly as the director
of the Markkula Center’s Global Leadership and Ethics Program. Prior to joining
the Markkula Center, she was the Director of the Silicon Valley Center for International
Trade Development and the California Mexico Trade Assistance Center Program. In
addition, she worked as a Corporate Social Responsibility researcher for a Senior
Fellow at the Hewlett Foundation. Currently, she is Managing Partner at Entwine
Global, a small international business, economic and educational development firm.
www.entwineglobal.com. |
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Press Kit / Affiliates
For book art, author pictures, or affiliate links, visit the Affiliate Resource page.
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Order today!
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