Happy About announces the availability of “Expert Product Management: Advanced Techniques, Tips and
Strategies for Product Management & Product Marketing " by Brian Lawley

Los Gatos, California – November 12, 2007 – The 280 Group, a Silicon Valley Product Marketing and Product Management consulting and services firm, today announced the availability of a new book called “Expert Product Management: Advanced Techniques, Tips and
Strategies for Product Management & Product Marketing”.

Expert Product Management teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Topics covered include creating product roadmaps, planning & running product launches, running effective beta programs and getting phenomenal product reviews. Included are practical strategies, insights, tips and techniques that the author, Brian Lawley has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. Also included is a discount $30 coupon for the 280 Group’s PM Office Professional, as well as links to free product management templates that can be downloaded by the reader.

"Expert Product Management teaches readers the most critical aspects that they need to be aware of in order to ensure product success in the market," said Brian Lawley, the author. “From product planning to running effective launches it gives in-depth information about best practices and mistakes to avoid."

“In technology product management, there are four pragmatic techniques every product manager needs to master. In Expert Product Management, Brian Lawley has written a no-fluff, concise guide to these areas,” said Therese Padilla, founder of the Association of International Product Management & Marketing. “The book Expert Product Management contains a lot of information that I haven't seen in other product management books, such as a succinct examination of several Road Mapping techniques. This book offers sound advice on these four topics and are presented in a logical, step by step flow supported with pertinent visuals and excellent case studies.”

“Brian is an expert in the field of product management and marketing,” said Mitchell Levy, CEO of Happy About. “The overwhelmingly positive response to the book so far says a lot about Brian’s effectiveness as an author and a marketer.”

This book is available as a paperback and also in ebook format. The paperback is priced at $19.95 and the ebook is $11.95. For a limited time the ebook is being made available for free. The book is available from Amazon and Happy About.

Key stats on “Expert Product Management”

• Title: Expert Product Management
  
• Subtitle: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
  
• Author: Brian Lawley
  
• Date of Publication: October 23, 2007
  
• Price: Paperback $19.95, eBook $11.95
  
• ISBN: Paperback: 1-60005-079-4 (978-1-60005-079-4)
• ISBN: eBook: 1-60005-080-8 (978-1-60005-080-0)
  
• Library of Congress Control Number: 2007937602
  
• The book is available in eBook and paperback formats at http://www.happyabout.com/expertproductmanagement.php
  and bookstores everywhere.
  
• Grab an image of the cover: http://www.happyabout.com/affiliates/expertproductmanagement.php
  

About the 280 Group
The 280 Group LLC provides Product Marketing and Product Management Consultants, Contractors, Training and Templates to help companies define, launch and market breakthrough new products. The 280 Group was founded in 1998 by Brian Lawley, a veteran marketing professional in Silicon Valley with over 20 years of Product Management and Product Marketing experience including holding positions as Product Manager for the MacOS Human Interface at Apple, Director of Java tools at Symantec and Director of Product Marketing at Whistle Communications (acquired by IBM). For more information please visit www.280group.com.

About Happy About®
Happy About books educate, entertain and evoke. You will quickly gain wisdom with our smaller, compact, high-impact books. Visit Happy About at http://www.happyabout.com and http://42rules.com for more info. For quantity discounts, please contact the publisher, Mitchell Levy at mlevy (at) happyabout (dot) info, 408-257-3000. If you want to explore publishing a nonfiction business book, we don't need a long book proposal. Please, contact the publisher and ask for the "6 questions" or go to this url: http://www.happyabout.com/contribute.php.

Additional Information
For additional information contact: Brian Lawley press@280group.com or 408-834-7518.