Summary: In “42 Rules of Cold Calling Executives” Author Mari Anne Vanella reveals her fundamental principles for approaching top executives.

Happy About announces the release of "42 Rules of Cold Calling Executives” by Mari Anne Vanella..

Cupertino, CA May 26, 2008– Happy About today announced the release of “42 Rules of Cold Calling Executives” by Mari Anne Vanella.  This book will provide readers with an understanding of the dynamics of a cold call, and provide ways to manage calls in order to achieve desired results.

'42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results.

This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company have used this approach to execute the top performing programs in the industry for the past seven years.

Executive Bob Karr knows that "Mari Anne has the recipe to successful cold calling. She is definitely the expert in an area that many find so difficult. That she is now sharing her practices is something that should not be missed out on. The 42 Rules is easy to read and will prove valuable for even the most seasoned reps and Sales Management."

"If you care about cold calling, this is a book we highly recommend sitting on your book shelf."

Key stats on "42 Rules of Cold Calling Executives"

• Title: 42 Rules of Cold Calling Executives
• Subtitle: A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation
• Author: Mari Anne Vanella
• Date of Publication: May 27, 2008
• Price: Paperback: $19.95, eBook $11.95
• ISBN: Paperback: 0979942829 (978-0-97994-282-9)?
• ISBN: eBook: 0979942837 (978-0-97994-283-7)
• Library of Congress Control Number: 2008921918
• Pages: Paperback: 108 pgs.
• The book is available in eBook and paperback formats at http://www.happyabout.com/42rules/coldcallingexecutives.php
  and bookstores everywhere.
• Grab an image of the cover: http://www.happyabout.com/affiliates/42rules/coldcallingexecutives.php

About Happy About®
Happy About books educate, entertain and evoke. You will quickly gain wisdom with our smaller, compact, high-impact books. Visit Happy About at http://www.happyabout.com and http://42rules.com for more info. For quantity discounts, please contact the publisher, Mitchell Levy at mlevy (at) happyabout (dot) info, 408-257-3000. If you want to explore publishing a nonfiction business book, we don't need a long book proposal. Please, contact the publisher and ask for the "6 questions" or go to this url: http://www.happyabout.com/contribute.php.

Press Copies
A free copy of the book is available to the press upon request. Please send an e-mail to prupdate@happyabout.com