CUPERTINO, CA – (PR Web) – October 9, 2012 – A successful direct marketing campaign running on digital media is every marketer's dream. And yet, as author German Sacristan points out in this brand new release from Happy About, media alone cannot sell products and services. Digital media is only a vehicle-- it cannot guarantee success by itself. The Digital & Direct Marketing Goose is a simple, functional, and easy-to-reference book that will help marketers build a very powerful marketing communication methodical process to increase their chances of a better ROMI, or return on market investment.
The author is well aware that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. His motivation for writing this book has been to reiterate the fundamentals of marketing, sales and communication and lucidly show how they apply in the world of digital media. In this era of marketing mumbo jumbo with expectations of instant success, readers will find the sincere tone of his book refreshing. The author cautions readers that they will not find any marketing magic wands or crystal balls in his book. Instead they will find chapter after chapter of very relevant tips with plenty of real examples to increase chances of more and better sales. In the author’s words, "Yes, the market is different, but the basics of marketing are still the same."
The Digital & Direct Marketing Goose comes filled with sixteen timely and relevant tips, with direct application to typical and atypical marketing campaigns. Today, more than ever, marketers need better strategies to get the most out of the new digital media and the methodical process and ingredients discussed in this book will help to do just that. Once again, publisher Happy About brings to you a highly readable and recommendable new book.
About the Author, German Sacristan
Digital media and marketing expert German Sacristan offers a wealth of international sales, marketing and business development experience. He has proven ability to grow market share from 26% to 80% and has successfully launched direct marketing campaigns achieving double-digit response rates. Highly passionate about sales and marketing, German was introduced to both at an early age, creating television commercials and helping customers hands-on at his family’s businesses. German values the basics and fundamentals of face-to-face marketing and enjoys using the new technologies and channels to apply those fundamentals in today’s market place. The Digital & Direct Marketing Goose is a clear and pertinent elucidation of his wisdom and experience.
PUBLISHER: Happy About®
TITLE: The Digital & Direct Marketing Goose
SUBTITLE: 16 Tips and Real Examples That Will Help You Lay More Golden Eggs
AUTHOR: German Sacristan
DATE OF PUBLICATION: September 28, 2012
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-60005-230-9 (1-60005-230-4)
ISBN: eBook: 978-1-60005-231-6 (1-60005-231-2)
LIBRARY OF CONGRESS CONTROL NUMBER: 2012948950
About Happy About®:
Happy About books educate, entertain, and evoke. We publish books for both individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info, 408-921-1568. Non-fiction business authors should send an email to Ms. Pierre asking for the "6 questions" or go to this URL: http://happyabout.info/contribute.php. To purchase a copy of this book, visit Amazon.com, HappyAbout.com or other leading online stores.
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contacts:
Liz Yang Tadman
Phone: 408-910-4628
Email: liz.tadman@happyabout.info |
