Sheryl Gulizia
Synopsys, Inc.
650-584-8635
sgulizia@synopsys.com
Lisa Gillette-Martin
MCA, Inc.
650-968-8900 ext. 115
lgmartin@mcapr.com
MOUNTAIN VIEW, Calif., June 1, 2010— Synopsys, Inc. (Nasdaq: SNPS), a world leader in software and IP for semiconductor design, verification and manufacturing, today announced that it has published “The Ten Commandments for Effective Standards.” The book, authored by Karen Bartleson, senior director of community marketing at Synopsys, shares the author’s 20 years of real world experience in the electronic design automation (EDA) industry working with colleagues, competitors and standards organizations to bring about standards such as SystemVerilog, VMM and UPF. The text includes concepts to help participants understand the climate in which technical standards are created, and it offers ways to improve the standardization process. With a focus on technical standards and real world examples, the book provides both practical information as well as a touch of humor in the cartoons from Rick Jamison, social media strategist at Synopsys.
The “Ten Commandments for Effective Standards” was based on posts from Ms. Bartleson’s blog, “The Standards Game,” http://www.synopsys.com/blogs/thestandardsgame/. The topics and posts were a starting point for ideas, with comments from her readers incorporated in the book. Thirty individuals in the field of high technology provided peer reviews of the text. On such reviewer, Gadi Singer, vice president and general manager, system-on-chip enabling group at Intel Corporation stated “Standards open the road for a community to remove barriers and progress more rapidly. They create the shared highways for all players―partners and competitors alike―to travel faster. Building on the greater combined wisdom and innovation of the community, standards enable whole industries to evolve quickly, benefiting not only their participating companies, but customers as well.”
Mr. Singer continued with “Karen provides a vivid insider view of the world of EDA standards creation, capturing this complex process with clear narrative, often punctuated with humor she supports her writing with real industry examples. While many potential views and perspectives may be argued on particular cases, we should welcome the discourse on standards and their effective construction.”
Examples from the EDA industry and other technology industries illustrate how each commandment has been applied – or not – for creating effective standards. The concepts presented in “The Ten Commandments for Effective Standards” are applicable not only in the EDA industry, but also for countless technical standards efforts which have the goal of producing effective standards. Two additional reviewers commented on the importance of effective standards:
“We all agree that standards are an essential component of making diverse things (or people) interact harmoniously and, if done well, can accelerate development in a certain field and lead to better outcomes for all, stated Jan Rabaey, Donald O. Pederson Distinguished Professor of electrical engineering at the University of California at Berkeley. “In contrast, ill-conceived standards most often lead to stagnation, fragmentation, and ultimately inferior results.”
Professor Rabey went on to say “I truly wish that anyone involved in the creation of standards in any field reads Karen’s book very carefully. Based on her experience in the field of electronic design automation, Karen has synthesized a clear and transparent set of guidelines on what it takes to create ‘good standards.’ I couldn’t agree more with her insights. My only wish is that the books should have been available many years earlier. It would have avoided a lot of wasted time and misguided effort.”
“STARC actively promotes standards in the EDA industry, and this book is an excellent roadmap for anyone wishing to participate in the standards process,” stated Nobuyuki Nishiguchi, vice president and general manager at Semiconductor Technology Academic Research Center (STARC). “Especially in the fast-paced semiconductor industry, following the advice in this book can only accelerate the development of timely, relevant standards which are essential to a healthy EDA ecosystem.”
This book represents the first volume in the Synopsys Press Business Series but it is not the first produced by Synopsys. Over the past 15 years, Synopsys has written and produced technical publications such as the “Reuse Methodology Manual,” the “Verification Methodology Manual,” the “Verification Methodology Manual for Low Power,” and the “Low Power Methodology Manual.” Because standards and interoperability can have a sizable impact on an industry and its consumers, the topic of technical standardization seemed a perfect topic to initiate the Business Series of Synopsys Press. Copies of “The Ten Commandments for Effective Standards” are available for a retail price of $29.95 hardcover, $19.95 softcover and ebook $11.95 through Happy About Press (http://www.happyabout.com/10commandmentseffectivestandards.php) and Amazon.com.
For an extensive quote sheet and more information about the text, visit The Ten Commandments for Effective Standards website at http://www.synopsys.com/Company/SynopsysPress/TenCommandments/Pages/Default.aspx
About Synopsys Press
Synopsys Press offers leading-edge educational publications written by industry experts for the business and technical communities associated with electronic product design. The Business Series offers concise, focused publications, such as “The Ten Commandments for Effective Standards” and “The Synopsys Journal,” a quarterly publication for management dedicated to covering the issues facing electronic system designers. The Technical Series publications provide immediately applicable information on technical topics for electronic system designers, with a special focus on proven industry-best practices to enable the mainstream design community to adopt leading-edge technology and methodology. The Technical Series includes the “Verification Methodology Manual for Low Power” (VMM-LP). A hallmark of both Series is the extensive peer review and input process, which leads to trusted, from-the-trenches information. Additional titles are nearing publication in both the Business and Technical series.
In addition to providing up-to-the-minute information for design professionals, Synopsys Press publications serve as textbooks for university courses, including those in the Synopsys University Program (http://www.synopsys.com/Community/UniversityProgram), which provides full undergraduate and graduate level curricula in electronic design.
For more information about Synopsys Press, to contribute feedback on any of our publications, or to submit ideas, please navigate to http://www.synopsys.com/Company/SynopsysPress.
About Synopsys
Synopsys, Inc. (Nasdaq:SNPS) is a world leader in electronic design automation (EDA), supplying the global electronics market with the software, intellectual property (IP) and services used in semiconductor design, verification and manufacturing. Synopsys’ comprehensive, integrated portfolio of implementation, verification, IP, manufacturing and field-programmable gate array (FPGA) solutions helps address the key challenges designers and manufacturers face today, such as power and yield management, software-to-silicon verification and time-to-results. These technology-leading solutions help give Synopsys customers a competitive edge in bringing the best products to market quickly while reducing costs and schedule risk. Synopsys is headquartered in Mountain View, California, and has more than 65 offices located throughout North America, Europe, Japan, Asia and India. Visit Synopsys online at http://www.synopsys.com/.
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Synopsys is a registered trademark of Synopsys, Inc. All other trademarks or registered trademarks mentioned in this release are the intellectual property of their respective owners.
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