CUPERTINO, CA (PR Buzz) – April 3, 2013 – Happy About®, publishers of business publications that educate, entertain, and evoke action, today announced the availability of its newest book, I'm on Facebook -- Now What???: How to Use Facebook To Achieve Business Objectives, second edition. Written by Facebook evangelists and marketers, I'm on Facebook -- Now What??? teaches organizations of all sizes everything they need to know to be successful on Facebook. The book is written in easy to understand language and includes many examples of how successful organizations are using Facebook, as well as Action Items to utilize learnings. The book is available on Amazon in paperback or eBook and at top book stores.
With over 1 billion active users spending nearly seven hours a month on Facebook worldwide, the social platform has become a very valuable business marketing tool. The challenge for organizations large and small is how to navigate the technology and allocate the time and bandwidth needed to create, manage and engage its online community. I'm on Facebook -- Now What??? gives businesses a comprehensive blueprint to “doing it right” in a way that is easy to digest, motivating to marketers and, most importantly, simple to execute.
From engaging content to successful ad buys and promotions, I'm on Facebook -- Now What??? shares insight into complex features such as Facebook applications for pages, plug-ins, and types of Facebook advertising. The book balances the technology behind Facebook Pages with marketing tips, social media best practices, findings on social media research, successful examples, and third-party tools to enhance Facebook marketing.
"This book unlocks the marketing marvels of the Facebook Page with the manner it combines technological guidance and how-tos with social and marketing advice and tips. All types of business and marketing people who want to gain leverage in the social media world should be armed with this book," says Mitchell Levy, CEO and publisher of Happy About and chief evangelist for Gurus4Media.
I'm on Facebook -- Now What??? is written by Facebook evangelists and veterans Jason Alba, Jesse Stay, and Rachel Melia. Together, they provide a holistic approach to Facebook marketing to help organizations leverage the power of Facebook.
About the Authors:
- Jason Alba is a certified personal branding strategist, blogger and speaker about career management and social tools for professionals. He is CEO and creator of JibberJobber.com, a web-based system to organize and manage a job search. He has authored I’m on LinkedIn -- Now What??? editions one and two, and is the creator of the DVD of LinkedIn for Job Seekers.
- Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between “technical” and “social” for both marketers and developers. Jesse is a social media campaign expert and has written Facebook Application Development for Dummies and Google+ for Dummies. Jesse was also named one of the 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top tech blog Mashable.com.
- Rachel Melia is an online marketing consultant specializing in Facebook marketing. She helps clients build vibrant social media communities that achieve their business objectives. Rachel works with start-ups and small and medium-sized businesses, non-profits and government organizations. Rachel also speaks regularly about social media and Facebook marketing.
About Happy About®:
Happy About® books educate, entertain, and evoke. We publish books for individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring the possibilities of publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info, 408-921-1568.
PUBLISHER: Happy About
TITLE: I’m on Facebook -- Now What???
SUBTITLE: How to Use Facebook to Achieve Business Objectives
AUTHORS: Jason Alba, Jesse Stay, and Rachel Melia
DATE OF PUBLICATION: February 2013
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-60005-232-3 (1-60005-232-0)
ISBN: eBook: 978-1-60005-233-0 (1-60005-233-9)
LIBRARY OF CONGRESS CONTROL NUMBER: 2008921423
Press Copies:
A free copy of the book is available to the press upon request. Please e-mail your request to presscopy@happyabout.info.
Press Contact:
Janae Pierre
Phone: 408-921-1568
E-mail: janae.pierre@happyabout.info
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