Publishing a book offers professionals revenue from book sales and an indirect revenue channel thus creating new opportunities for authors to build creditability, brand recognition and market exposure. By taking advantage of a discounted price, Happy About authors could give away copies of their books as holiday gifts.
CUPERTINO, CA (PR Web) – December 15, 2011 – At Happy About, the revenue authors receive from book sales is usually modest in relation to the indirect revenue. The recognition and credibility that publishing a book brings typically leads to a substantial increase in income. Most Happy About authors have generated between $50,000 and $500,000 in indirect revenue. Publishing a book increases an author’s credibility and recognition, which leads to opportunities such as speaking engagements, consulting engagements, increased networking, and even job offers. This is why this fall, Happy About offered its authors a “Buy 1, Get 1 Free” deal at cost so they could give away copies of their books for the holiday season.
Corporate financial consultant Larry Moseley had been an expert at Excel for a long time. But it was the publishing of his book, #EXPERT EXCEL PROJECTS, which allowed Moseley to put weight behind the title of “Excel Master.”The increased recognition and credibility that authors like Moseley enjoy after successfully publishing a book takes their careers to new heights. It differentiates them from others in their field, a huge advantage in today’s competitive job market. “Purchasing copies of my book, #EXPERT EXCEL PROJECTS, at a discounted price enabled me to broaden my market exposure. I know that if a company needs help with Excel, the added creditability of being a published expert gives me an advantage in being considered for a project,” said Larry Moseley. “I appreciate that my publisher is invested in my success.”
Happy About likes to see its authors succeed, which is why the company recently offered a holiday gift deal to its authors. For every book the authors bought during this early holiday promotion, Happy About gave them one for free. This encouraged authors to buy more books to give away for the holidays, thus spreading the authors’ knowledge and increasing their recognition.
The holiday promotion was a huge success. Happy About authors purchased 1,700 books during this two week promotion, causing Happy About to send out 3,400 books to its authors. The overall retail value of the 3,400 books sent out was over $40,000. The more books that are out there, the more attention each author receives in his or her area of expertise.
About Happy About®:
Happy About® books educate, entertain, and evoke. We publish books for individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info, 408-921-1568. Non-fiction business authors should send an e-mail to Ms. Pierre asking for the "6 questions" or go to this URL: http://happyabout.info/contribute.php.
Press Copies:
A free copy of any Happy About book is available to the press upon request. Please e-mail your request to presscopy@happyabout.info.
Press Contact:
Sharyn Fitzpatrick
@themarcomguru
Phone: 650-814-5835
E-mail: sharyn.fitzpatrick@happyabout.info |
