Cupertino, CA (PRWEB) June 7, 2009 – “Mass Customization” is a new book that provides critical insights into what a manufacturer must do to efficiently quote, configure and produce on-demand custom product orders for their customers. With the strategies gained from consulting with many diverse companies, author David J. Gardner explains what is required to dramatically decrease cycle times and improve profits by approaching mass customization as an enterprise-wide business strategy seamlessly connecting customers to the enterprise.

Offering customized products can change the competitive landscape. Dell did this when they made computers sold directly to customers on demand without premiums in either price or lead time. There are other advantages that mass customization offers including:

• Minimizing inventory to unthinkable levels.
• Being agile and quickly responding to market/technology changes
• Eliminate the cost and risk of finished goods inventory
• Improving profits while better meeting customer expectations

Who should read this book? Anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing highly-configured products and wants to know why the pain persists and what to do about it.

There are many issues that plague manufacturers of configurable products. Companies need a process that serves their business and their customer’s needs and, with the mass customization principles described in this book, they can:

• Get quotes in the hands of customers quickly.
• Stop selling configurations that can’t be produced and start making it easy to customize products and gain competitive advantage.
• Improve gross margins.
• Stop top-level product documentation from becoming a bottleneck in getting products from product development into manufacturing.

"David has summarized his years of experience in implementing the elements of a sustainable and profitable mass customization system in diverse business settings. He is one of the few individuals in the world that really have researched and executed mass customization thinking in a consistent and pragmatic way…you will benefit tremendously from reading his advice…” said Frank T. Piller, Co-Director, MIT Smart Customization Group, MIT, USA, Professor of Management, RWTH Aachen University, Germany, www.mass-customization.de

Look to this book as part of a new marketing and manufacturing strategy with an expert consultant who can take you through the process step by step.

Key stats:

• Title: Mass Customization
• Subtitle: How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers
• Author: David J. Gardner
• Date of Publication: May 20, 2009
• Price: Paperback $19.95, eBook $14.95
• ISBN: Paperback: 978-1-60005-146-3 (1-60005-146-4)
• ISBN: eBook: 978-1-60005-147-0 (1-60005-147-2)
• Library of Congress Control Number: 2009927452

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