Sandy Jones-Kaminski’s book, “I’m at a Networking Event—Now What???” was the #1 pick on the 2010 Inc.com Business Book Wish List and she speaks nationally on the topics of networking, personal branding and social networking tools like LinkedIn. Her focus is on teaching others how to connect and grow their networks all year long and here she shares  how you can make the most of your time at the many social events during this unique time of year.

Here are her expert tips on cultivating connections and growing your network this season:

1. Don't take networking too seriously. It can and should be fun. Connect with the intention of helping others rather than simply expecting to find the elusive perfect job or client. Relax, take the pressure off yourself and focus on what you can bring to the party or offer in the form of contacts, knowledge or resources.
2. Improve your outlook and your fortune will change. If you have a negative outlook on networking, you're probably sabotaging your chances at connecting with the "right" people. Put all the negative or disappointing encounters behind you and focus on "what's possible." As Vince Lombardi said, "It's not whether you get knocked down; it's whether you get back up."
3. Take a proactive approach and get off the couch or out from behind your computer screen and get out there! Remember, as the Roman philosopher Seneca said, "Luck is what happens when preparation meets opportunity." You eventually have to meet people to know if you'll really connect with them, and the more people you meet, the more likely you are to find the "right" people for you.
4. Keep the alcohol consumption to a minimum if you're at an event where it's being served. Being relaxed is good, but having your buzz on and then acting inappropriately is not a good way to be memorable at any event.
5. Be sincere, open and follow through on your commitments. Authenticity leaves a lasting impression, and even if you don't find a way to assist each other immediately, you never know when someone might introduce you to a key new contact down the road.
   

Sandy Jones-Kaminski is the principal consultant and CCO of Bella Domain Media. She’s also the author of the #1 pick on the Inc.com 2010 Business Book Wish List titled, "I'm at a Networking Event--Now What???" A marketing communications and business development professional, keynote speaker and self-described “connector,” she empowers and motivates audiences and her clients to invest in themselves and their networks by teaching them how to make their connections matter. You can learn more at www.belladomain.com or reach her via Twitter (@sandyjk).

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