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Summary:
In “Overcoming Inventoritis ” authors Peter Paul Roosen and Tatsuya Nakagawa address the secret to getting better return from investments in innovation in the book “Overcoming Inventoritis: The Silent Killer of Innovation”. According to Steve Wozniak, Wheels of Zeus, CTO and Inventor of the personal computer and co-founder of Apple, “It's a must read for any inventor." |
FOR
IMMEDIATE RELEASE
Contact: Stephanie Breslin
Phone: 650-728-9590
E-Mail: stephanie@impact-mg.com
Happy About announces the release of “Overcoming Inventoritis: The Silent Killer of Innovation” by Peter Paul Roosen and Tatsuya Nakagawa.
Cupertino, CA March 17, 2008 – Happy
About today announced the release
of “Overcoming Inventoritis: The Silent Killer of Innovation “ by Peter Paul Roosen and Tatsuya Nakagawa. What is the secret to getting better returns from your innovation dollars? 'Overcoming Inventoritis' is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about to launch a new product line.
Before you bet the bank, learn the secrets to getting better returns from your innovation investments. Whether you are an inventor, corporate innovator, investor, or somehow involved in bringing products or ideas to market, inventoritis will be an issue. Learn why you need to avoid or overcome inventoritis, how to identify it, and 12 ways to overcome it to increase your odds achieving a successful innovation outcome. Protect yourself and your investments from ideas that come from unhealthy biases.
"As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor."
- Steve Wozniak, Wheels of Zeus, CTO and Inventor of the personal computer and co-founder of Apple.
Key stats on “Collaboration 2.0"
- Title: Overcoming Inventoritis
- Subtitle: The Silent Killer of Innovation
- Author:
Peter Paul Roosen and Tatsuya Nakagawa
- Date of
Publication: February 11, 2008
- Price:
Paperback: $19.95, eBook $11.95
- ISBN:
Paperback: 1600050417 (978-1-60005-041-1)
- ISBN: eBook:
1600050425 (978-1-60005-042-8)
- Library
of Congress Control Number: 2007938133
- Pages: Paperback: 196, eBook: (with cover)
- Happy About Ref #'s: Tradebook: A1100127p, eBook: A1100127e
- The book
is available in eBook and paperback
formats at http://www.happyabout.com/overcoming-inventoritis.php
and bookstores everywhere.
- Grab an
image of the cover: http://www.happyabout.com/affiliates/overcoming-inventoritis.php
The book is available from Amazon
and Happy
About.
About Happy
About®
Happy About books educate, entertain and evoke. You will
quickly gain wisdom with our smaller, compact, high-impact
books. Visit Happy About at http://www.happyabout.com and
http://42rules.com for more info. For quantity discounts, please
contact the publisher, Mitchell Levy at mlevy (at) happyabout
(dot) info, 408-257-3000. If you want to explore publishing a
nonfiction business book, we don't need a long book proposal.
Please, contact the publisher and ask for the "6 questions" or
go to this url: http://www.happyabout.com/contribute.php.
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