Contact:
Liz Goodgold
858-550-7000
Liz@redfirebranding.com
SAN DIEGO, CA. May 17, 2010 – Heidi Montag, 23-year old reality star of The Hills, admits to 10 plastic surgeries to improve her image and career, but has it backfired?
Liz Goodgold, of the just-published book, Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!, argues that Heidi has violated the number one rule of branding: presenting a consistent image.
“Producers hire actors based upon image including body type and shape. With so many changes, no one knows what her type is anymore!” Liz explains. Branding principles apply to all business professions, including celebrities. In her new book, Branding Guru Goodgold shows how color, dress, gestures, and even vocabulary help build a brand that produces flawless recall. As she says, “people must remember you in order to do business with you.”
Using examples from Beyoncé to Bono, Martha Stewart to Steve Jobs, and Donald Trump to Shania Twain, Red Fire unveils the super hot secrets and blistering business concepts that have brought success to athletes, authors, consultants, newsmakers and even chefs!
About Liz Goodgold: Speaker, Author, and Branding Guru
A frequent guest on TV and radio, Liz Goodgold draws from her dynamic
work with corporate giants such as Macmillan Publishing, Times Mirror,
and Quaker Oats as well as her experience as a consultant, coach for small businesses, and motivational speaker. She also is the author of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business, a
humorous jaunt through the advertising and marketing jungle.
To interview Liz Goodgold, download the first chapter for free, or more information, please visit www.redfirebranding.com or call 858-550-7000.
Book Specifications:
Title: Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!
Author: Liz Goodgold
ISBN: 978-1-60005-173-9
Publication Date: April 2010
Price: $39.99
Pages: 236
Category: Non-Fiction, Business
Trim: 8 ½” x 5 ½”
Format: Hardcover
Publisher: Happy About; http://www.happyabout.com/redfirebranding.php |
