CUPERTINO, CA (PR Buzz) –December 5, 2012 – When the first edition of Smart Work: The Syntax Guide to Influence by Lisa J. Marshall and Lucy D. Freedman came out in the 90s, it created significant ripples in contemporary thinking on the nature of corporate communications. Now Happy About® has just published the much-awaited second edition—and it does not disappoint. This brand new edition revised and with two new chapters by Lucy D. Freedman is completely in tune with today’s workplace. The messages are as much in touch with corporate communications issues as ever before and demonstrate once again to corporate managers that the seemingly chaotic world of corporate communication has an underlying structure, or syntax, that can be decoded and used to one’s advantage.
By the parameters of the Syntax Model, five definite behavioral intelligences set outstanding communicators apart from the crowd. By addressing these categories in logical sequence and by skilling up in each of them, any proactive manager or employee can learn to be an enlightened and effective communicator.
Corporate veterans have expressed unbridled praise for this second edition.
Author Margaret J. Wheatley has called the book a “lifeline out of the Tower of Babel of today’s work world.” Kenneth Kirste, Training Manager at Sun Microsystems, attributes “several extraordinary results” to the book. “First,” he says, “the shift in focus strengthened my relationships with my managers, peers, those reporting to me, and my family and friends. Second, there was a sharp reduction in the amount of miscommunication and the problems that inevitably causes. Third, having an external focus eased the stress that had accompanied all my mental preparations and rehearsals.”
The authors are quick to point out that their engaging and highly readable book doesn't simply provide new knowledge. Much more, it gives readers the ability to define personal forms of communication and live according to principles that foster intelligence, creativity and collaboration. Smart Work will help readers find their 'communication voice' and bearings so that they can be closer to achieving the results that matter most!
About the Author(s):
Lucy Freedman, President of Syntax Communication Modeling Corporation and developer of the SYNTAX of Influence, helps leaders create workplaces where customers, employees and managers feel valued, share knowledge and exceed expectations. Lucy holds a Master’s in Teaching from Harvard and is certified in NLP (Neurolinguistic Programming) and TA (Transactional Analysis). Lucy and Syntax are rightly known as the go-to resource for managers whose teams are stalled or struggling to meet deadlines and expectations.
Lisa J. Marshall, co-author of the first edition and former Vice President of Syntax, is widely known for her coaching of senior technical executives in leadership roles. She is also author of Speak the Truth and Point to Hope, The Leader’s Journey to Maturity (Kendall-Hunt, 2004).
About Happy About®:
Happy About® books educate, entertain, and evoke. We publish books for individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info, 408-921-1568. Non-fiction business authors should send an e-mail to Ms. Pierre asking for the "6 questions" or go to this URL: http://happyabout.info/contribute.php.
PUBLISHER: Happy About
TITLE: Smart Work (2nd Edition)
SUBTITLE: The SYNTAX Guide to Influence
AUTHOR(S): Lucy D. Freedman
DATE OF PUBLICATION: November 2012
PRICE: Paperback $24.95, eBook $14.95
ISBN (2nd Edition): Paperback: 978-1-60005-234-7 (1-60005-234-7)
ISBN (2nd Edition): eBook: 978-1-60005-235-4 (1-60005-235-5)
LIBRARY OF CONGRESS CONTROL NUMBER: 2012918600
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contact:
Janae Pierre
Phone: 408-921-1568
Email: janae.pierre@happyabout.info |
