Cupertino, CA (PRWEB) August 18, 2010 -- As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Storytelling about Your Brand Online & Offline, Personal Branding Strategist Bernadette Martin demonstrates how stories can transform corporate images and professionals' careers.
With this book, professionals and executives of all types—entrepreneurs, consultants, musicians, academics, and students—will undergo a "personal branding process." They will uncover, clarify, and communicate what makes them unique. They will understand their own attributes, strengths, values, and passions to craft the stories that give new life to their careers.
Beginning with crafting the BIO, a "must have" in your Brand Tool Kit, readers will develop essential components to integrate into their verbal, written and visual messaging, and build their personal "brands." Included in the book are over fifty BIO references; fifteen interviews with authors, thought leaders and recruiters; three exemplary case studies; a BIO "makeover"; and a multitude of BIO "Gems" (excerpts that create memorable, captivating touch points that make you come "alive").
The following questions are answered in the book:
- What is the difference between a BIO and a RESUME?
- How do I develop "storied content" to write my BIO?
- What are the essential elements in the Career Personal Brand Tool Kit?
- What can a BRANDED BIO do for my career?
- Where can I get the most impact with my BRANDED BIO online and offline?
"Toastmasters has nearly 250,000 members in 106 countries seeking to develop and perfect their communication and leadership skills. Storytelling is part of the Toastmasters curriculum, and for storytelling, Bernadette Martin is a pro. Her book presents the reader with excellent techniques and tools. I've seen Bernadette captivate an audience with her charisma and her unique concept of professional and personal branding," says Nicolas Stricher, President 2009-2010, Toastmasters Busy Professionals, France.
Purchase a copy of Storytelling about Your Brand Online & Offline at http://happyabout.com/storytelling.php, Amazon, or selected retailers.
PUBLISHER: Happy About
TITLE: Storytelling about Your Brand Online & Offline
SUBTITLE: A Compelling Guide to Discovering Your Story
AUTHOR: Bernadette Martin
DATE OF PUBLICATION: July 2010
PRICE: Paperback $22.95, eBook $16.95
ISBN Paperback: 978-1-60005-144-9 (1-60005-144-8)
eBook: 978-1-60005-145-6 (1-60005-145-6)
About Happy About®:
Happy About® books educate, entertain, and evoke. We publish books for both individual non-fiction business authors who excel in their field of expertise as well as corporations that want to establish thought leadership and lead generation through a series of books. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info, 408-921-1568. Non-fiction business authors should send an e-mail to Ms. Pierre asking for the "6 questions" or go to this URL: http://happyabout.info/contribute.php.
Press Copies:
A free copy of the book is available to the press upon request. Please send an e-mail to presscopy@happyabout.info
Contact:
Sharyn Fitzpatrick
Phone: 650-814-5835
e-Mail: sharyn.fitzpatrick@happyabout.info |
