CUPERTINO, CA (PR Web) – December 4, 2012 – Instructional designers understand how people learn best. Traditional instructional design (ID) tends to go only half of the way because it emphasizes placing the instructor in the driver’s seat. Now, THiNKaha® releases #SUCCESSFUL CORPORATE LEARNING tweet Book03: Instructional Design for Today’s Professionals, in which authors Vicki Halsey, S. Chris Edmonds, and Mitchell Levy take ID to its logical pinnacle with their meticulously-conceived Brilliance Learning System, predicated on putting the learner first.
The Brilliance Learning System trains corporate leaders to craft learning experiences that build knowledge and skills. This approach results in engaged, committed, and active learners who are eager and ready to put their new skills into action. The learner-centric perspective results in practical guidance that is designed for prompt action. For example, aha #57 in the book clearly cautions, “Content alone doesn’t transform learners. Designers must engage learners via curiosity, possibility and concrete application.” Or, this practical pointer with a clever mnemonic, aha #92 lists the “Six steps to ENGAGE: 1. Energize 2. Navigate content 3. Generate meaning 4. Apply to real world 5. Gauge & celebrate 6. Extend learning.”
The authors approach their model from several angles. They touch upon strategies for helping learners learn out loud, build knowledge, create their own models for understanding, and finally put those models into action in their lives and workplaces. These strategies result in a dramatically dynamic learning environment, one in which learners, far from being passive recipients of knowledge, are the people who actively perform seventy percent of the talking—and the teaching! The unique possibilities of the Brilliance Learning System have quickly won recognition. Colleen Barrett, President Emeritus of Southwest Airlines, says “Passionate learners drive organizational success. Powerful instructional design drives passionate learning! This concise book helps you ENGAGE learners with luv.” Renowned executive coach Marshall Goldsmith, whose books repeatedly make the New York Times bestseller list, exhorts readers to “Start a learning and performance revolution! Vicki, Chris, and Mitchell’s book will help your learners THRIVE!”
Written in the easy-to-implement tweet format (where each quotation is 140 characters or less), the book is peppered with digestible tips and concrete examples that enable and inspire learners. Anybody who designs learning modules or guides the design of learning experiences will find this new book indispensable in creating engaging and vibrant learning experiences--with immediate results!
About the Authors:
Vicki Halsey, PhD is the vice president of applied learning at The Ken Blanchard Companies. Vicki is the author of the bestselling book Brilliance by Design, and co-author of the bestselling books The Hamster Revolution and Blanchard’s Leading at a Higher Level. She co-authored Blanchard’s Legendary Service program and its award-winning Situational Leadership® II eLearning program. Vicki has led leadership and service initiatives at hundreds of Fortune 500 organizations such as Microsoft, Wells Fargo, Nike, Gap, Chick-fil-A, and Procter & Gamble.
S. Chris Edmonds is a speaker, author, and senior consultant with The Ken Blanchard Companies. Chris is the author of #CORPORATE CULTURE tweet, co-author of Blanchard’s bestselling book Leading at a Higher Level, co-author of #POSITIVITY at WORK tweet, and co-author of Blanchard’s award-winning culture change process. Chris is Blanchard’s culture expert and has helped numerous clients create a high performing, values-aligned culture using Blanchard’s proven process. He has thousands of Twitter, Facebook, and LinkedIn followers who look forward to his culture and leadership tweets each day.
Mitchell Levy, CEO of Happy About® and Chief Evangelist of Gurus4Media, has started and run fifteen firms and partnerships since 1997. He and his team’s focus are to help experts turn into gurus. He is a physical and eBook publisher (200+ titles), author of sixteen business books, business consultant, strategist, connector, educator, and prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own successes. He has an extensive network which he taps into to drive success for those around him. Mr. Levy is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. In addition to the companies/joint ventures he’s started, Mr. Levy has provided strategic consulting to over 100 companies, and, through CEO networking groups, has advised over 500 CEOs on critical business issues.
After earning his MBA from the College of William and Mary, he spent thirteen years working for corporations in IT, Finance, and Operations. He then spent fifteen years as an entrepreneur creating fifteen companies and strategic partnerships, including Happy About in 2005 and THiNKaha in 2007. Mr. Levy is also a partner of the physical networking firm CXOnetworking, co-director of College Open Textbooks, and is chairman of the board of directors of Rainmaker Systems (NASDAQ: RMKR). He lives with his wife and son in Silicon Valley.
About THiNKaha:
THiNKaha, an imprint of Happy About, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world. Every book in the THiNKaha series is a slim, handy volume that consists of 140 quotations of timely, practical advice, or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests. Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.
THiNKaha books and authors are also part of THiNKaha Learning, a continuous training program based on customized topics that enhance attendees’ skills by offering bite-sized, easy-to-understand, and worthwhile chunks. This program powers the internal champion at companies or a content guru to deliver expert knowledge on relevant topics, and in a way that inspires learning in their environment and fosters “aha” moments. Just think—regular bite-sized morsels can be delivered on topics such as: leadership, management, sales, marketing, work-life balance, project management, social media and networking, presentation skills, and other topics that are needed by the learner.
For more information, visit http://www.thinkaha.com. Corporations interested in publishing a book series should contact the associate publisher, Janae Pierre, at janae.pierre@happyabout.info or at +1 408-921-1568.
PUBLISHER: THiNKaha
TITLE: #SUCCESSFUL CORPORATE LEARNING tweet Book03
AMAZON TITLE: # SUCCESSFUL CORPORATE LEARNING tweet Book03
SUBTITLE: Instructional Design for Today’s Professionals
AUTHORS: Vicki Halsey, S. Chris Edmonds, and Mitchell Levy
DATE OF PUBLICATION: November 2012
PRICE: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-61699-084-8 (1-61699-084-8)
ISBN: eBook: 978-1-61699-085-5 (1-61699-085-6)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011944844
Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.
Press Contact:
Diane Vo
E-mail: diane.vo@happyabout.info |
