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The Phenomenal Product Manager:
The Product
Managers Guide to Success,
Job Satisfaction and Career
Acceleration
ISBN: Paperback: 978-1-60005-134-0
(1-60005-134-0)
eBook: 978-1-60005-135-7
(1-60005-135-9)
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About the Author
Brian Lawley
Brian Lawley, is the CEO and founder of the 280 Group, which provides Product Management and Product Marketing consulting, contractors, training and templates. During the last twenty five years of his career he has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling book, 'Expert Product Management'. Mr. Lawley has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Product Management 2.0 Blog. |
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Press Kit / Affiliates
For book art, author pictures, or affiliate links, visit the Affiliate Resource page.
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The Phenomenal Product Manager
The Product
Managers Guide to Success, Job Satisfaction and Career
Acceleration
by Brian Lawley
Product management is one of the most dynamic and exciting careers around. Yet many product managers find themselves frustrated because of the unique challenges it presents. There are many books on the mechanics and core principles of product management, such as how to gather and write requirements, build roadmaps and perform other tasks. But there is no book that tells you the rest of the story -- the strategies, tactics and techniques that will turn you into a great product manager.
'The Phenomenal Product Manager' goes beyond the basics and teaches you how to work more effectively with your teams, how to influence when you have no formal authority, how to get the most important work done in less time and how to manage and accelerate your career. Based on the author's twenty years of product management experience as well as perspectives from the world's leading product management experts, 'The Phenomenal Product Manager' is a must-read for every product manager who wants to be more successful and enjoy their job more.
Book
Table of Contents
Introduction
Ch 1: Product marketing versus product management
Ch 2: What is a phenomenal product manager?
Ch 3: Influencing engineers
Ch 4: Leveraging your sales team
Ch 5: Getting management on your side
Ch 6: Leading your team
Ch 7: Doubling productivity
Ch 8: Career acceleration
Ch 9: Having fun
Ch 8: Conclusion
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